Marketing Manager, Travel Retail Apac - Singapore - Timeo-Performance

Timeo-Performance

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Our client, a Global Leader in the Luxury Industry, is looking to hire a Marketing Manager Travel Retail APAC for one of its flagship brand (skin care, fragrances and make up categories).

Based in Singapore, this position will be responsible to define and implement the marketing strategy of the 3 categories: Make-Up, Skincare & Fragrances including Travel Retail (TR) exclusives to develop the business in the TR APAC region.

He/she will also be leading a Product Marketing team of 3 direct reports to drive team synergy, collaboration and efficiency in line with business objectives & priorities.

Define relevant and adapted Marketing Plan for the Region, in line with their business priorities

Adapt the marketing plan of each category to their market needs Challenge & influence the central marketing teams at the beginning of projects to be perfectly adapted to their needs
Set up clear priorities & communicate them clearly to the field team for perfect implementation
Ensure the right assortments per category, identify all new TR exclusives opportunities including operators' exclusives
Adapt & adjust the plan according to specific local needs
Seek for any new tactical opportunities to develop their business Define clear strategy for LCP/Premium Fragrances line in their region and any new business model in the future

Work closely with the Trade / VM Team to build strong 360 plan adapted to their market need

Coordinate the 360 to propose stronger orchestration by markets
Influence HQ to always get all the needed & adapted Trade, instore tools
Define monthly Instore com & VM recommendation for the 3 axes
Manage & Challenge the POSM New & Basic menu together with the VM team for perfect VM adaptation & execution

Build strategic collaboration with the key players, Central, Regional and Local

Be the voice of TR Asia with the central category team to better leverage the initiatives in our region
Work closely with all departments in the region (training, architecture, commercial ) to leverage the marketing plan
Develop marketing collaboration with key Asian local markets

Manage the communication flow of the TR APAC Marketing Plan to the dedicated audience

Prepare all the needed documents to be shared with the field teams
Lead the marketing part of the GTM, BC Seminar and all regional meetings
Drive the operator's presentations including preparation with the commercial teams
Define the best process & flows of communication to the field, monthly Marketing call, weekly newsletter

Manage the Marketing Category budget exercises and forecasts accuracy

Build the marketing BNP for the 3 budget exercises per year, work closely with regional finance & commercial team
Be responsible of aligning SI with forecast
Work on all novelties potentials and communicate appropriately with category & forecasts teams
Work closely with forecasts & supply teams to ensure alignment with business objectives per category

Responsible of monitoring and analysing the different sales panels

Monitor the monthly SO results of TR APAC
Coordinate the launches feedback with the other departments
Analyze & share key Insights of Local market panels, especially China
Manage the analysis of Data Generation for our region
Report on best practices, trends and activities within the Asian market TR or local market

People Management / Development

Manage, coach and develop a high performing team (2 direct reports + 1 Asst Product Manager + Trainee(s)) to deliver efficient marketing strategy adapted to our needs
Manage the talent development, training path, visibility, mobility of the team if any
Build strong collaboration between the team to push maximum synergy

Who you are