Director, Wealth/ Apac Marketing - Singapore - Wellington Management Company, LLP

Wellington Management Company, LLP

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

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Description

About Us

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

About the Role

The Position

The Director of APAC Marketing is responsible for leading the firm's marketing efforts in APAC covering Australia, Japan, Greater China and Singapore and is a member of and key contributor to the global marketing leadership team.

This role will report to the global Head of Marketing.

This individual will lead the team responsible for the development, direction, execution, and measurement of the marketing strategy and supporting programs that position and promote the firm's reputation, brand, investment capabilities and products/funds in the APAC region.

This marketing leader will serve as a strategic thought partner to the business and will partner closely with key stakeholders including sales, relationship management, product management, fund sponsors organizations, compliance, and investors.

Key responsibilities include:

Leadership of APAC marketing function and team
Development of regional marketing strategy and planning aligned to firm and sales priorities
Regional public relations
Regional campaign strategy and execution
Regional digital marketing and oversight of regional/country websites
Regional content strategy and content development that balances global and local needs
Regional events strategy and execution
Measurement and metrics of regional marketing programs and communication of progress to key stakeholders

Qualifications:

Extensive marketing experience in APAC within the asset management industry, with deep knowledge of regional wealth and wholesale segments
Experience in institutional marketing also a plus
Expertise in APAC asset management industry including regulatory and legislative landscape, knowledge of UCITS and local fund ranges marketing rules across APAC especially in Singapore and Hong Kong, and understanding of financial promotions rules
Fluency in English and additional Asian language skills such as Mandarin
Skilled manager and leader with track record of hiring, developing, and motivating talents
Ability to work in global organisation managing multiple stakeholders and tight timelines
Commercial mindset with a focus on what activities will have the greatest impact on the business
Demonstrated interest in investments and solid knowledge across both traditional and alternative asset classes
Passion for working in a collaborative environment as part of a global team
Creative marketer who stays abreast of evolving practices inside and outside the industry
Strong influencer and skilled communicator with variety of stakeholders including senior management
Intellectually curious with an entrepreneurial mindset
Strong fit with the firm's cultural tenets of inclusivity, collaboration, accountability, and collegiality