Insights Lead, Apac - Singapore - Dyson

Dyson

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

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Description

Summary:

Salary:

Competitive

Team:
Data Analysis

Location:

Singapore - St James Power Station Headquarters

Overview - function:

Our mission is to interpret the owners voice; understanding how to differentiate Dyson technology and inspire ideas that drive growth.

The team works across multiple functions across the business from RDD through to local market teams and are never too far from the action.

To be successful within the Insights function you need to be a team player with imagination and a good work ethic.

In addition, a self-starter
- able to pick things up and happy to explore opportunities without a rigid framework and prioritisation. As individuals within a fast-paced creative environment you will need to manage your stakeholders and their expectations. Your input will help steer projects through the early stages of the development process and work closely with local marketing and insight teams to onboard them with relevant category level insight.

This particular role is one of three global satellite insight roles; the other two being based in our EMEA & Chicago Centre of Excellence.

This role is one that balances requirements of local market needs with global reporting lines and prioritisation. Local expertise is essential to the business to ensure our APAC product offering fulfils the needs of the APAC Owners

Main duties/ responsibilities:

The Global Insight Team is a group of experts that have our owners and future owners at the centre of everything we do.

We make sure we bring to life their needs and expectations to ensure we make the right decisions.

This role will also ensure we bring together market insights across APAC into a consolidated view and roll out best practice and governance working with local Insight Managers.

As an extension of the team, you will support in a variety of areas, this shall include, but not by way of limitation, the following:

Planning and management

Champion our endtoend market insight collaboration portal across the APAC region.
Ensure consistency in data and reporting across APAC.
Own the APAC strategy for publishing local market insight findings and knowledge zones.
Curate Category and market insight across APAC.
Sharing best practice in the field of research.
Aligning APAC Insight research via our insight collaboration portal.
Advising and designing research plans that focus on the early stages of the Product Life Cycle (mixed methodology).
Advising on changes to suggested methodologies, to ensure most appropriate research techniques.
Onboarding, training and support of APAC teams to deliver selfservice insight.
Develop and modify Schemes of Work for insight projects.
Ensure delivery follows Dyson policy and procedures.
Vet and verify the quality of suppliers.
Localise global processes to ensure seamless insight delivery back to the Global Team.
Working with APAC CoE Teams; Head of Category, Media, Digital and Creative teams to make sure the voice of the owner is incorporated into everything they do.
Challenging briefs either developed locally to support CoE initiatives or Group owned briefs that deliver insight for a particular category/ milestone.
Advising on changes to suggested methodologies, to ensure most appropriate research techniques.
Advising and designing research questionnaires and moderator guides.
Coordinating with suppliers, facilitating and overseeing inmarket fieldwork.
Setup and support inmarket research programmes as devised by Global Insight Team.
Coordinate administrative aspects of project.

Execution

You will be the voice of the APAC owner.
Moderation and facilitation of inmarket research projects
Localise stimulus where needed
Support the running of local postlaunch user studies so as to inform next generation products.
Bringing together rigorous research with business analysis and strategic thinking.
Provide local insight to CoE Engineers, not only within categories, but also seeking the opportunities in cross category efficiencies and learnings.
Interpreting data, writing reports, and making actionable recommendations for the Region.
Work with local Insights team to answer commercial questions and work towards delivering accelerated growth.
Collating multiple projects across APAC to deliver a holistic review of the region.
Collaborating with local insight managers to bring a consistent view of APAC region.

Essential personal skills:

Proficient with Excel, PowerPoint, and ideally SPSS/SAS/Snap.
A minimum of 6 years within the Market Research industry.
Ideally minimum 2 years' experience with consumer electronics / consumer goods industries.
Experience in Dyson product categories and product development beneficial.
Practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies.
Experience in qualitative and quantitative research and insight, with expertise in a wide range of t