Marketing and Communications Executive - Singapore - GOLDVEIN PTE. LTD.
Description
**Marketing and Communications Executive (6-months Maternity Cover)The incumbent will assist in the management and coordination of all of Cenizaro Hotels & Resorts' public relations, social media and integrated marketing activities including print/digital advertising, web and collateral design/printing, special events promotions; assists in establishing and maintaining consistent favourable image for the brand; assist in achieving public relations/marketing objectives and perform related work as required.
JOB RESPONSIBILITIES:
Coordination and Support in
Media Relations:
Draft media content/Facilitate media visits
Support in agency-project management: Marketing Collaterals/Image Library/Advertising/Digital Marketing
Leads the corporate digital content strategy and manages all social channels, overseeing property channels as well.
Social Media Management:
Elevate digital/social media brand presence.
Creating and delivering creative, engaging & successful social campaigns, ensuring consistency in voice and cultivating a social media Referral network & strong engagement.
Content Curation Editor - Newsletter, social media calendarSupport Website Management \ CRM & Database Management \ Guest Loyalty Programme Management
Support in Corporate Sustainability Programme
Support in Online/Offline Direct Marketing
Support in Marketing and Budget Planning
Administrative Duties:
Handles incoming enquiries/documents/correspondences to the Director in his/her absence
Maintains an efficient, organized and speedy administration and orderly office
COMPETENCIES/QUALIFICATIONS Required:
- Diploma in Mass Communications/Public Relations/Marketing/New Media
- Proven media, marketing and promotions experience, from a related industry travel/ tourism/ hospitality) sector environment.
- At least 5 years of relevant experience (Hotel/PR agency/Journalism) preferred.
- A strong network of lifestyle, travel, media and industry partners
- Ability to assist in developing, implementing and evaluating public relations/marketing goals with a clear understanding of the principles and practices of Public Relations/Integrated Marketing.
- Creative and resourceful in coming up with stories and PR ideas
- Strong verbal and written communication skills (Fluent in English & Chinese)
- Experienced in writing, editing and crafting content for media/marketing materials including the social media space and fluently articulate key brand messages.
- Experienced with technology and use of standard office programs and networks (Microsoft Word, Excel, Power Point)
- Excellent organisational and prioritization/time management skills and attention to detail.
- Ability to prioritise and balance multiple projects simultaneously
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