Copywriter - Singapore - Leo Burnett

Leo Burnett

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

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Description

Company Description

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia.

At Leo Burnett Singapore, we believe that our _Humankind _philosophy allows our creativity to transform human behavior.

We believe in effecting positive change through creativity, always.

And while we seek out the most brilliant minds to help us on our quest, we're also passionate about nurturing the best talent from within.

Which is why when you join us, your journey can be one of continuous evolution.

We're a community of experts that hail from every discipline.
We're activists who embrace challenges with agility and dynamism.

We're idealists who thrive on inspiration.

We're romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We're all that, but we don't stop at that.

Because we're committed to becoming better versions of ourselves, every. single. day.

Job Description:

For some of the most popular consumer brands in the world, your ideas, solutions and words will reach and impact the daily lives of nearly 2 billion people in the fastest growing region in the world.

You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change.

As a copywriter, you can write on every surface, for every channel, for every medium, social or otherwise. You've won a few of the awards that matter. Or you're very hungry to. Winning isn't everything, but excellence is.

A Copywriter may be the only writer on a project, may be supervising a junior writer, or may be working side by side with other writers.

In any case, they are expected to take responsibility for the quality of any copywriting deliverable in which they have a hand, ensuring that it meets standards for creative excellence and client satisfaction.

Expectations of a Writer

Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives or goals
Establishes written tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives
Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
Manage projects from concept through to completion, working with both inhouse resources and thirdparty vendors
Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
Manage projects from concept through to completion, working with both inhouse resources and thirdparty vendors
Begin to take an interest in nurturing junior talent.
Participants in, and leads brainstorming sessions

Qualifications:

Expectations as a member of our community

You believe passionately in the power of creativity to bring change to the world. But you're realistic and have a cleareyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other

Skills & Experience

You have about 35 years of work experience and a book brimming with brave ideas, some that saw the light of day, and maybe some that didn't
Strong grasp of the English language and grammar
Capable of writing in various styles and tones for a wide range of clients and categories
Meticulous eye for detail when it comes to writing
Able to bring creative concepts to life for our clients through succinct narratives and storytelling
Good presentation and communication skills
Has experience writing for FMCG and financial clients
You're a keen student of life, open, curious, always willing to learn. And mostly, polish your craft
Strong grasp of social media space and online media jargon and technology
Ability to work under pressure and meet deadlines in a fastpaced creative environment
Ability to effectively and appropriately interact with coworkers at a variety of levels, across many disciplines
Ability to juggle multiple projects and tasks
The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this "people skills," "soft skills," or what have you—which is essential to good team chemistry and client relations.
A strong desire to do brandbuilding, productselling, and awardwinning