- Contribute to conceptualising and executing global campaigns and content across key owned channels: eDM, Onsite, Social Media
- Work closely with the Creative team (including Graphic Design, Production and Copywriting) to develop, produce and vet marketing collateral, content and campaign assets, across key global touch-points: eDM, Social, Onsite. This will require crafting content angles and copywriting from scratch.
- Support in the management of all asset request and distribution lists across cross-functional teams (including People and Culture, Customer Experience, etc.) and in-market teams
- Liaise with in-market teams to deliver marketing campaign assets in a timely manner, using tools such as Slack and Notion to present the asset toolkits
- Support in the conceptualisation and execution of KOL (Key Opinion Leader) and KOC (Key Opinion Customer) collaborations for campaigns, where applicable, including outreach, development of content ideas and formats, and end-to-end liaising with collaborators (e.g. collaborator's wardrobe, payment administrative tasks)
- Support in the conceptualisation and execution of event activations, where and when applicable, including partnership outreach, development of content ideas and formats, and end-to-end liaising with partners and/or event vendors, and physical event execution
- Assist with other marketing and administrative responsibilities as needed by the Brand Marketing team
- Support in the Global Brand Performance Review reports through weekly updating of data and analysis
- Contribute to Global Brand Monitoring reports through landscape and brand competitor research via news outlets such as WGSN, Business of Fashion, Vogue Business and others
- Support in reviewing campaigns and content and suggest new ways to improve performance to drive traffic, engagement and conversion rate
- Based in Singapore
- An undergraduate or graduate in tertiary education
- Availability for 6 months, minimum (Starting from Sep onwards)
- A passion for marketing and storytelling with a strong consumer instinct
- Experience in Content, Social Media, Copywriting or Brand Marketing roles will be a plus
- Strong sense of responsibility and proactiveness to work tasked
- Strong multi-tasking and project management skills
- Strong verbal and written communication skills
- Adequate critical thinking and time management skills
- Able to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
- Exhibit elements of our core values:
- Go Above & Beyond
- Be Bold, Be Creative
- Always Keep It Real
- We're Better Together
- A Growth Mindset
- Adept in Google Suite (Words, Slides, Sheets) and Adobe CC Suite
- Good and clear presentation skills
- Experience in Excel/Sheets computation will be a plus
- Able to make quick and simple edits (e.g. copy changes) to marketing assets in Adobe CC Suite
- Market level internship salary and benefits provided
- A dynamic, no corporate-BS environment to learn and grow
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Brand Marketing Intern - Singapur, Singapore - Love, Bonito
Description
About Us
We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we're looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you're looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you
The role
You will be responsible for supporting and contributing to the global integrated marketing strategy across digital and retail touch-points, across major platforms and channels: e-commerce site, social media, events and activations. Reporting into the Senior Brand Marketing Executive, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.
Main Responsibilities
Global Brand Marketing Operations
Global Brand Marketing Strategy
Requirements
You should have / be
Benefits
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