Brand & Marketing Manager - Singapore - NAVA 1872 PTE. LTD.

NAVA 1872 PTE. LTD.

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

The role:

Brand and Marketing Manager is someone who is driven and motivated by opportunity to create, manage and develop a brand.

We are looking for someone who is not scared to push boundaries and take risks to redefine our product category.

As a key member of the management team, he/she will be reporting and working closely with the Executive Director directly.

This role is responsible for the development and management of a company's brand as well as to lead / guide and develop the marketing team.

To succeed in the role, the individual is expected and needs to be able to excel in the following areas:

(BUILD / CORE ARCHITECTURE) Lead development of the brand book and marketing plan which will outline the core operating principles and guidelines and the subsequent execution of the strategy.

- (EXECUTION) Strategic marketing activities to establish the brand image and awareness according to the positioning strategy by building a roadmap for short
- and long-term plan with consistent approach.
- (EXECUTION) Tactical marketing activities to create and amplify brand awareness for the brand to gain more footfall into stores with a strong focus on digital and in store activations.

You are/have

The courage to create.
Driven and motivated by the opportunity to create new brands and redefine product categories.
Entrepreneurial Mindset driving the most relevant and aligned value per dollar spent in marketing budget and manage teams productively.
Organised and systematic in your management of work.
Prefer working with smaller nimble effective teams and quicker decisionmaking environment.
An effective leader who is able to lead, guide, nurture and build a strong team around him or her. Someone who would like to build positive and lasting relationships with all stakeholders in a way that benefits the brand and the group.
An effervescent communicator, with the ability to impact and influence in a professional manner.
A strong strategic thinker with the intellectual capacity to think laterally and create solutions to challenges.
Want to be part of development and growth of Singaporean brand.
Fundamentally as an individual believes that business can be force for good.

Responsibilities
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Brand Development:Develop brand guidelines and design new brand retail experience and product portfolio enhancements.
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Strategic Planning:Develop and implement comprehensive full year marketing plan/calendar aligned with the company's growth model to drive customer acquisition, retention, and brand visibility across all regions of operation.
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Team Leadership:Lead an agile and high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
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Brand Management:Define and strengthen brand identity, ensuring consistent messaging and brand guidelines across all marketing channels and touchpoints.
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Campaign Management:Lead multi-channel marketing campaigns that leverage traditional and digital channels, including social media, influencer marketing, content marketing, and partnerships, to reach target audiences and drive user engagement.
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Performance Measurement:Establish key performance indicators (KPIs) and track the effectiveness of marketing initiatives to continuously optimise campaigns based on data-driven insights.
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Stakeholder Management:Collaborate closely with internal teams to ensure alignment and coordination in executing marketing initiatives and achieving business objectives.
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Budget Management:Develop and manage the marketing budget, allocating resources effectively to maximize return on investment and drive cost-efficient marketing campaigns.

Requirements:

years' experience in brand or product marketing and/or business development preferably in the F&B, FMCG, retail or hospitality industries, (ideally in the B2C Retail space).

Degree in Business/Marketing/ from a recognised university.
Exceptional knowledge in marketing disciplines, specifically in market positioning, customer and business segmentation, gotomarket strategies, and brand management.
Exceptional knowledge and passion in Branding, specifically the ability to create a brand identity for the brand (lead external agencies / internal resources independently once direction has been set).
Solid track record in executing sophisticated brand or product launch programs across various offline and online channels that drive measurable business outcomes.
Keen eye for design and aesthetics.
Strong understanding of the Southeast Asian market, cultural nuances and regional consumer behaviour is a plus.
Excellent written and verbal communication skills.