Marketing Execution Expert - Queenstown, Singapore - SAP

SAP

Verified Company

Queenstown, Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

We help the world run better

Key Responsibilities & Tasks

Responsible for achieving marketing demand generation and revenue objectives for the Cloud ERP portfolio within the Southeast Asia Go-To-Market plan and priorities.

Accountable for driving demand generation and acceleration by meticulously planning and executing marketing activities, programs, and campaigns.

Additionally, actively collaborate across the entire marketing organization to ensure an optimal return on marketing investment for SAP, emphasizing a holistic approach beyond individual activities.

Strategy Execution

Serve as the goto expert on brand experience, ensuring quality, consistency, and compliance are maintained across all demand generation and nurturing activities.
Guarantee an optimal mix of marketing activities at each stage of the customer journey, emphasizing reusability for SEA countries.
Act as a key liaison between marketing and sales, either representing the marketing face to corresponding sales executives or managing the portfolio in alignment with business priorities.

Lead Management

Contribute knowledge and insights when collaborating with key business stakeholders on the review and analysis of lead reports.
Demonstrate high degree of skill to proactively analyze impact of marketing programs on pipeline health and followup on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Demand Management

Collaborate with business stakeholders to enhance the impact of marketing, striving for improved lead quality, higher conversion rates, and optimized campaign processes
Develop and execute field marketing strategies for the Cloud ERP portfolio in Southeast Asia to generate demand and accelerate the pipeline effectively
Enable sales through highimpact push and pull marketing channels, ensuring optimal return on marketing investment for SAP by looking beyond individual activities and collaborating across the entire marketing organization
Leverage digital and traditional channels to create impactful marketing campaigns

Market Research/Analysis

In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics.

Data and Performance Management

Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including data segmentation tools, CRM, reports, dashboards and scorecards.
Measure and report on the performance of marketing campaigns, providing insights for continuous improvement

Agency Management

In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.

Field Enablement & relationship management

In consistent alignment with business stakeholders, in the development of effective marketing programs and campaign.
Establish and nurture relationships with key stakeholders, including customers, partners, and industry influencers
Ensure consistency in messaging and branding across all marketing channels
Collaborate with the regional marketing team & country marketing team to align program & campaigns with overall marketing objectives

Channel & Ecosystem

Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics.
Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues.

Experience & Language Requirements

Minimum 810 years of marketing experience in field marketing or demand generation
Working in a multinational company
Experience in/with sales
Proven experience in field marketing, preferably in the technology or ERP industry
Strong project management skills with the ability to manage multiple campaigns simultaneously
Excellent communication and interpersonal skills
Datadriven mindset with the ability to analyze marketing metrics and adjust strategies accordingly
Project leadership (medium to largescaled projects)
Willingness to travel within Southeast Asia as needed

Education

Bachelor's degree or equivalent required
MBA/Master's degree or equivalent preferred

We build breakthroughs together

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best.

At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

We ultimately believe in unleashing all talent and creating a better and mo