Digital Marketing Specialist - Singapore - MAVENSIDE CONSULTING PTE. LTD.

MAVENSIDE CONSULTING PTE. LTD. Singapore

2 weeks ago

Description

Roles & Responsibilities

Job Highlights:

Location: Pasir Panjang
5-days work week
Medical Benefits

Job Responsibilities

Develop and implement comprehensive multi-channel digital marketing strategies for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
Oversee digital marketing activities, including content marketing, social media marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer journey, online reputation management, email marketing etc.
Develop performance goals that identify realistic benchmarks, emerging trends, technologies, revenue drivers and opportunities.
Ensure the team stays updated on and evaluates digital trends, platforms, technologies and marketing best practices; propose adoption where appropriate.
Plan and manage engaging content for various channels, including website, blog, social media, email marketing, online and offline marketing collaterals.
Design brand identity and messaging architecture and ensure cross-channel and - region consistency.
Design and manage online advertising campaigns (Google, Naver, social media etc) to increase online visibility, drive qualified traffic and increase leads.
Develop media planning (including online media and influencer outreach) and maintain relationships.
Plan and manage budgets across all channels and platforms to maximise ROI and achieve performance targets.
Utilise analytics tools to measure and report actionable analytics for marketing channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
Provide regular reports and insights to management, make data-driven recommendations for optimisation.
Collaborate with cross-functional and regional teams to ensure seamless execution of digital marketing initiatives.
Ensure team's involvement and support in relevant marketing events and activities when required.

Job Requirements:

Bachelor's degree in digital marketing, marketing, communication or related fields.
At least 3 to 5 years of hands-on experience in digital marketing, with a focus on strategy development.
Strong understanding of SEO & SEM best practices and proven experience with online advertising platforms (e.g. Google Ads, Facebook Ads etc)
Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
Excellent written and verbal communication skills in both English and Chinese - To handle Chinese materials and liaise with Mandarin-speaking counterparts
Strong leadership qualities.
Resourceful and independent with minimal supervision.
Analytical mindset with the ability to interpret and act on marketing data effectively.
Creative thinker, capable of generating innovative marketing ideas.

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We regret to inform that only shortlisted candidates would be notified

We wish you all the best in your career search.

Mavenside Consulting Pte Ltd | EA License No.: 20C0204

Kerine Tan | EA Personnel No.: R2095889

Tell employers what skills you have

CRM
Customer Retention
Budgets
SEM
Social Media
Email Marketing
Social Media Management
Content Marketing
Customer Acquisition
Online Reputation Management
Digital Marketing
Keyword Research
Consulting
Social Media Marketing
SEO
Brand Awareness