- Conception and development of styling strategy and guidelines, by brand, setting the seasonal vision
- Conception with the AD and inhouse photographers the guidelines for the e-commerce direction
- Create a catalog for both PEDRO Women's and Men's collections before every season
- Help to select the best products with AD, content, and merchandising team for each shooting
- Help to elaborate each season GTM creative content
- Continuous research of the newest sector trends (new faces/casting, influential people/KOLs, photographers, videographers, set designers, 3D and motion designers, new social media tools, etc)
- Create styling mood boards in line with the brand identity and concept/art direction mood for each photoshoot
- Track, gather, and have all required samples from warehouse ready ahead of production
- Track, gather, and have all required garments to style with Pedro Products ready ahead of production
- Style outfits for editorial, e-commerce (model view), social media shoots, and more. The mission of the Stylist is to realize the creative vision of the brand by curating aspirational looks
- Create and style inspiring, on-brand, on-trend, editorially-relevant outfits, while respecting the company's identity and style guides, within an allocated budget
- Elaborate shortlist with the AD from the creative deck of each shooting
- Collaborate with the on-set team: hair & makeup, photographers, Studio Merchandise team, and Art Direction team to ensure production goals and quality are met. Working with photographer and model on-set to co-direct and select best poses
- Ensure the best way of styling the garments in a cool way, and elevate PEDRO products during the shoot
- Diploma in Fashion Styling, Visual Merchandising, Arts, Communication or related field
- Preferably with 5 years of relevant experience in fashion styling or visual merchandising in the fashion industry
- Experience in planning, coordinating, and producing shootings and creative materials
- Possess excellent communication and interpersonal skills, as well as a strong creative flair, sense of aesthetics and effective problem-solving abilities
- Ability to multi-task and work with a tight timeline
- Motivated, positive attitude, Good sense of design, and with an eye for detail
- Keen sense of fashion and a passion for the fashion industry
- Willing to travel
- Computer Literate in Excel, Word, PowerPoint, Illustrator, Photoshop, and Indesign
- Matured, well-organised, meticulous, initiative, solution-orientated, collaborative
- Excellent understanding of current art, culture, women's and men's fashion trends (casting, styling, talents, new brands, etc)
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Fashion Stylist - Singapore - PEDRO GROUP PTE. LTD.
Description
Roles & ResponsibilitiesPedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men's & women's collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at
Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America
JOB RESPONSIBILITIES
BRAND STRATEGY
DAILY CONTENT
REQUIREMENTS
Ability to Multitask
Footwear
Aesthetics
Visual Merchandising
Editorial
Social Media
3D
Art Direction
Merchandising
Strategy
Casting
Maven
Styling
Mood Boards
InDesign