Senior Regional Marketing Manager, Travel Retail - Singapore - MOET HENNESSY ASIA PACIFIC PTE. LTD.

MOET HENNESSY ASIA PACIFIC PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Moet Hennessy Travel Retail collaborates closely with Duty Free customers to provide unique brand experiences in major Airports and Cruise Lines worldwide.

In this fast-paced setting, our team is committed to sharing and promoting our exceptional Wines & Spirits collection with enthusiasm.

Our APAC Travel Retail division is seeking a motivated, innovative, and strategic Senior Marketing Manager. This individual will be tasked with overseeing the brand development and strategy of Hennessy, Glenmorangie, and Ardbeg throughout the region.

Working alongside cross-functional teams, this role will play a crucial part in meeting marketing goals through a comprehensive omnichannel approach tailored to consumer profiles and the digital landscape of various markets, enhancing the connection between Sales and Marketing.

Responsibilities

Develop category and brand strategies, long-term innovation pipeline, annual brand plans, and marketing calendar for the region
Lead New Product/Campaign launch process; create and customize marketing program toolkits and assets; formulate Go-To-Market guidelines and strategies
Devise Product Assortment and Distribution strategies by channel/customer
Provide market insights, conduct competitor analysis and monitoring, share best practices and recommendations for the brands
Elevate focus on PR & Communication to boost awareness across trade and consumer media
Collaborate with the Digital Marketing team to craft digital strategies and implement the digital calendar across the region
Offer guidance and approvals, validate implementation plans with the Retail Marketing team
Collaborate with the Sales team to manage P&L, ensure commercial targets are met with support from Brand and Retail Marketing
Monitor and manage the regional A&P budget, including monthly reporting and year-end closing with the Finance department

Requirements:

Hold a minimum BA Degree
Have at least 12 years of relevant Marketing experience in FMCG/Luxury, preferably in the Wine & Spirits sector
Experience in the travel retail industry is advantageous
Digital-savvy with a proven track record and demonstrated expertise in digital solutions
Solid understanding of Retail, consumer journeys, and experiences
Results-oriented, responsible, and self-reliant individual with a proactive approach
Ability to influence and motivate teams not under direct supervision
Proficient in senior stakeholders management
Excellent communication and organizational abilities
Motivated, target-driven, with strong analytical skills
Superior presentation and influencing skills paired with solid business acumen
Passionate team player with strong relationship-building skills
Hands-on, solution-oriented, and creative abilities
Willingness to take on additional responsibilities beyond the defined role
Capable of working under pressure in a fast-paced, high-performance environment while maintaining accuracy
Fluent in English, Proficiency in Mandarin is required due to the regional scope and interactions with counterparts in HK/China