E-commerce and Digital Marketing Manager - Singapore - Capella Hotel Group

Capella Hotel Group

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Singapore, SGP
Full Time

Position Overview

The Role

A. Managing Brand Equity

Develop digital communication plans for brand guidelines
Develop digital strategies to enhance brand reputation and achieve positive brand equity
Manage the design and performance of the hotel websites as well as digital and social media platforms to ensure brand consistency

B. Developing Marketing Strategies

Maximise revenue from PPC, SEO and other performance marketing activities based on hotel business priorities, seasonality and marketing plans
Work closely with marketing and revenue directors for the hotel and support in the development of suitable packages to generate demand for the hotel

C. Manage Marketing Campaigns and Events

Management of Capella Singapore's websites, booking engine, affiliated sites and OTAs to ensure that content is accurate, up to date and in line with brand standards
Plan, manage and execute digital marketing activities for the hotel to drive demand and direct bookings for the hotel and its dining establishments
Stay abreast of digital marketing trends updates and propose new strategies to increase market share against the hotel's competitor set

E. Manage Human Resources, Finance, Report Management and Continuous Improvement

Responsible for our monthly reporting on social media statistics and analytics.

Talent Profile:

Degree in marketing, advertising, communications or related field
Familiarity with the reading and interpretation of website analytics data (Google Analytics or similar)
Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives