Manager - Consumer Business Intelligence and - Singapore - Clarins

Clarins

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

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Description

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence.

Its _raison d'être_ is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? We are looking for a
Manager - Consumer Business Intelligence and Pricing, Global Travel Retail, based in Singapore.

THE ROLE:

We are seeking a visionary and strategic Global Consumer Business Intelligence Manager & Pricing (CBIP) Manager to lead our consumer insights, pricing strategies, and shape the future growth opportunities within the beauty travel retail industry on a global scale.

This position will be the Architect of performance dashboard visualization and will be pivotal to support the organization in driving key analysis on category, Clarins sell-out and competitors', shopper/travellers insights and pricing to shape the strategy for our company's global travel retail channel.

CATEGORY & CHANNEL ANALYSIS

The CBIP manager is the guardian of the business data management hub (Sell-Out, Traffic, FX, Categories, Competition, Channels performance etc.) building performance dashboards and providing strategic insights to the GTR management in view of identifying evolving category and shopper patterns to stay relevant to the long-term business plan.

- **Category analysis and recommendation**:

In collaboration with the Travel Retail Global Marketing Director as well as Finance teams (regional hubs and global travel retail), develop and execute a comprehensive category analysis across regions in TR, to identify growth opportunities (by axis, by need states, by format)

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Travel retail industry statistics:

Monitor and analyze trends on a global scale, identifying emerging opportunities and challenges to inform market entry and expansion strategies for budget planning purposes
Provide monthly updates and inputs for GTR marketing reviews

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Sell out tracking and analysis:

Liaise with GTR Finance to leverage on existing internal tools such as Cognos, Qliksense, DMP (Forecast tool), etc. to build relevant reports
Support and coordinate across Travel Retail hubs to input itemized sell out monthly in Cognos internal database (review the quality of the data)

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Ad-hoc analysis/reports:

Provide in depth analysis to shape strategy on certain categories or channels or regions (Makeup, TREX, Body)

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Competition analysis:

Conduct thorough competition analysis on a global scale, benchmarking Clarins against industry leaders to validate coherence of growth trends and identify areas for differentiation
Provide competitor overviews (monthly, quarterly) in Travel Retail (new launches/TREX/Largescale campaigns)

INTEGRATED DOMESTIC/TRAVEL RETAIL BUSINESS PERFORMANCE

The CBIP manager integrates all domestic markets performance analysis (sell out, market shares) to assess the coherence of Clarins key franchise growth trends and market shares in Travel Retail.

He/she also ensures Travel Retail leverages local growth opportunities to maximise performances in alignment with Local Markets best practices.

Support on shaping overall portfolio mix strategy for Clarins in Travel Retail by identifying Brand/Market/Traveller/Franchise combination
Monitor long term weight of business and growth of each Clarins franchise to have coherent and integrated Business Plans with domestic markets
Support the Global Travel Retail team in articulating key reasons of prioritizing/deprioritizing key franchises based on a thorough understanding of domestic business plans and travel retail trends (passenger mix, pricing/format gaps or opportunities)

SHOPPER & TRAVELLER INSIGHTS
Become the key point of content to on the travel retail shopper comprehension.

Get a good understanding of drivers and barriers to purchase and preferences to better shape brand activations and travel retail exclusive and promotional offers, per key nationality and per axis (makeup, skincare).

Analyze shopper insights related to travel retail industry across hubs/nationalities and lead shopper studies when needed based on specific needs (understanding of specific axis/categories)
Utilize shopper insights to understand consumer behavior and preferences in diverse geographical regions, tailoring marketing strategies, product offerings, and pricing strategies accordingly
Track traveler trends across regions and monitor major growth/changes (top routes, top airports, top nationalities) linking these evolutions to industry external forces to anticipate dema