Marketing Director Self Care Ap - Singapore - Kenvue

Kenvue

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Marketing Director Self Care AP W

Description

The Marketing Director, Asia Pacific Self Care Restoration and Digestive Health will be a key strategic leadership role within the Regional Franchise Organization (RFO).

This is a pivotal role at the intersection of the global Need State strategy and local brand relevance and implementation.

This role will create the growth strategy & pipeline in existing markets while accelerating & leading future geographic roll outs.

In addition, this position reports into Vice President Self Care RFO Asia Pacific and is Singapore-based.

Restoration (ORSL) and Digestive Health (Motilium) are key growth need states currently specific to Asia Pacific, this role has complete responsibility and autonomy to shape the business strategy and set out the future vision for the brand footprint & geographic expansion.

The Director will be responsible for the Need State strategies and innovation in partnership with the Global Franchise where relevant, and work with the local markets to implement.

This individual will serve on the Asia Pacific Self Care Regional Franchise Leadership Team (RFLT) leading the development of the Need State/ Franchise strategic plan in line with the global strategy.

Specifically, the Director will:

Develop the 5 Year Strategic Plan including building the necessary business capabilities to deliver
Crystallize regional and local insight to influence global creative process where appropriate, toolkits and innovation for each brand within the Need State in order to drive strong relevance and growth.
Be responsible for strategic direction of regional brands to ensure a holistic strategy for all markets within region.
Partner w/ R&D/Medical Affairs to create and deliver Regional relevant innovation pipeline & and commercial innovation to meet required market sufficiency
Lead Regional Need State Leadership Team, ensuring all members have a deep understanding & alignment to Region Strategies, Tactics & KPIs.
Represent & Reinforces Global Vision & Strategy for Need State & Brands within Region both with cross functional partners and across markets.
Have close market partnerships ensuring regional and local alignment for in year and beyond year strategic plans including deployment and adoption of any global equity and visual identity for the brands, aligned pipeline and commercial innovation sufficiency and investment priorities
Work closely with the markets as the conduit and lead for communications between global, regional and local ensuring we maximize IMC execution by either leveraging franchise assets and adapting or leveraging Global ideas and developing for local execution
The Director will also identify opportunities to accelerate growth and develop entry strategies for new markets in partnership with local marketing teams. He or she will develop transferable success models across countries, transferring learnings and best practices globally in partnership with the Global Need State Leadership Team. This person will be responsible for creating a highperformance environment, building Self Care capability in market and culture of collaboration and innovation with cross functional partners and marketing counterparts.
In addition the director will take on overall responsibility for developing AP Self Care HCP strategy and building capabilities working directly with prioritized local market and Need State Leaders.

Qualifications:

A BA degree is required.
Master's in business or marketing specialization preferred.
A min. of 10 yrs of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer health org., preferably with a breadth of functional and/or OTC industry experience is required.
Experience marketing in a digital world, (i.e., social media, ecommerce, analytics, online) is required.
Experience working in a global organization and collaborating with regional groups is preferred.
Demonstrated track record of people development and leadership is required.
Experience leading in a matrix environment and cross functional teams is required.
Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
Proven success in developing strategic agency partnerships to build long term brand health and business is required.
Demonstrated financial acumen in making effective business decisions is required.
Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required.
Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required.
Proven success in working with an agency and drawing upon other external interfaces such as social media and digital marketing to both understand and drive effective brand decisions specif