Ta/brand Communications - Singapore - ASTELLAS PHARMA SINGAPORE PTE. LTD.

ASTELLAS PHARMA SINGAPORE PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world.

From the first moment, Astellas will inspire you to put this ethos into practice - with a positive, agile company culture and with well-defined ethical principles, values, and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly.

These values are essential to Astellas' relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.

**Purpose of the Position

This position is responsible for developing and executing timely and effective Therapy Area/ brand communications strategies that enhance awareness of Astellas' portfolio and organization among relevant external stakeholders, build Astellas presence and leadership in key therapy areas, foster employee pride and performance toward business objectives and enhance patient centered company culture.

This position counsels and supports internal functional and business clients, maintains, and updates communications tools, and supports the International Commercial (INT-C) Communications team to ensure timely and successful execution of integrated digital communications strategies.

This position liaises with relevant communication partners in One Commercial Communications, and Therapeutic Area/brand communications to integrate resources, responsibilities and governance with consistent and shared processes and interaction models to deliver business objectives.

**Responsibilities

Inputting into the development of brand and disease awareness led communications strategies, representing needs of INT-C, providing regional comms counsel on the development of brand and disease awareness campaigns to ensure therapy / brand communications programmes developed are approved, regionally compliant and implemented within timelines set.
Facilitating cocreation with markets and working with the International Markets Operational Marketing teams to ensure programmes proposed align with the regional strategic imperatives set.
Working in partnership with the Commercial Communications team in ensuring a timely and coordinated approach to provision of approved core media materials to Astellas affiliates and in extending the reach of R&D/clinical data /regulatory milestone press releases in relevant markets across the region.
Liaising with relevant affiliate communications to support local customisation and pull through of therapy area/ brand communications to maximise impact in country, supporting appropriate affiliate evaluation of implemented communications activity and reporting.
Support of International Markets Operational Marketing team efforts to generate excitement internally around product regulatory/ launch and access milestones.
Working with INT-C Comm team and Commercial Comms to drive compelling internal news flow and website/social content around priority products/therapy areas as appropriate to educate and engage the internal/external audience, leveraging patient insight to highlight the value and impact of Astellas medicines, creating engagement around new launches and demonstrating a patient centred culture.
Manage PR agencies in delivering the product Communications tracking the budget and performance of the agency, ensuring consistency across the priority products.
Ensure content and corporate collateral is developed to support wider corporate communications messages. Provide input into the INT-C Corporate Communications media and the social media strategy.
Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), and Patient Organisations (POs).
Representing Astellas in discussions related to PR and Communications as appropriate with international third parties where the organisations comarkets products.
Work with Commercial Communications to horizon scan, anticipate and manage product issues. Liaise with relevant global communication leads in event of escalation. provide communications counsel and support to affiliate communicators and senior leaders as appropriate
Input into strategies for effective and compliant interactions with patient organizations (where able)
Oversee and manage appropriate communications agencies where relevant.

**Requirements

Minimum 6 years of increasing corporate communications or public relations experience.
BS or BA Degree or Equivalent in journalism, communications, or related field.
Pharma sector experience with strong customer focus; in multidisciplinary, matrix and crosscultural settings.
Track record of leading planning process with excellent organisational and collaboration skills.
Proven compl