Executive, Development Marketing - Singapore - InterContinental Hotels Group

InterContinental Hotels Group

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

About Us
Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path.

In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there's countless opportunities at your fingertips.

We're growing; grow with us.

Role Purpose

The role is to support the creation, development, and delivery of the EMEAA-wide Development Marketing strategy and events, with a focus on the SEAK and JAPAC regions, working in close partnerships with the various Development regional teams.

The role focuses on the design and execution of a broad range of creative materials as well as on the execution of owner engagement activities that will support the IHG's Development team in lead generation, pitching and successfully closing of opportunities for new hotels.

Key Accountabilities
Development Marketing

Responsible for the regular updating and maintenance of content that supports IHG EMEAA Development strategy, including pitch decks, brochures, case studies, fact sheets etc, across content platforms to ensure timely distribution of content to the Development team across EMEAA
Monitor and update the content available on the IHG Development website using CMS to ensure its relevance and overall appeal to owner and investor audience
Conceptualise and design graphic visuals and artworks for Development Marketing collaterals as required
Liaise with suppliers for content localisation and/or print the material as required
Support the creation of digital marketing B2B content to raise awareness of our growth organization and capabilities

Owner Events

Manage industry events and IHG owner events, to drive awareness and strengthen owner relationships with IHG
Conceptualise ideas and submit proposal including graphic visuals & designs for all Development events organised by the SEAK and JAPAC team as well as the high value EMEAA ones which are held in the Asia Pacific region
Support the wider EMEAA region in the delivery of its event calendar, including but not limited to sharing of best practices, providing input into asset and content creation, etc
Work with the Communications & Brand teams, to ensure all of the material conceptualised for owner events and/or industry conferences are on brand and on message
Liaise directly with production companies and external suppliers on event deliverables, including sourcing venues and suppliers, producing and ordering merchandise and collaterals, ensuring the highest quality standards are achieved within the budget guidelines
Research and identify industry trends, monitor competitors presence at events, making recommendations to create bestinclass owner events and IHG presence at tradeshows, exhibitions and conferences
Coordinate procurement and invoicing processes including supplier creations, purchase orders and processing invoices

Key Skills & Experiences
Education

Bachelor's Degree in Business, Marketing or Events Management or an equivalent combination of education and workrelated experience in similar field

Experience

Prior internship/working experience within another Hotel Management, Marketing or Events Company would be advantageous
Of writing documents, reports and preparing presentations for a sophisticated, commercially aware audience
Of stakeholder management
Of designing and writing compelling and visually attractive documents across a range of mediums (Microsoft Office & Adobe)

Required Skills/Qualifications

Excellent written English and strong commercial awareness. Speaking and writing in an Asian language is considered advantageous
Conscientious with an eye for details, organised and able to manage multiple tasks/clients in a highly dynamic and changing environment
Strong level of personal and professional integrity
Strong conceptualization and design skills and awareness of how new technologies can help achieve presentation objectives
Ability to translate creative ideas and insights into sharable assets
Confidence in generating new ideas or ways to approach work assigned
Sensitivity to issues related to geographical, cultural and language differences that are often present in an international setting and would impact on the customization of the presentation to a specific audience
Ability to manage multiple projects simultaneously with good project management skills, communicating progress
Sense of accountability and takes a proactive approach to work