Marketing / Social Media Specialist - Singapore - CASA (S) PTE. LTD.

CASA (S) PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Position Overview:

**Key Responsibilities:

Social Media Management:

Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Lemonade.
Create engaging and shareable content that aligns with Casa's brand identity.
Willingness to be actively involved in TikTok content creation, including oncamera appearances and acting.

SEO Management:

Implement and oversee SEO strategies to enhance Casa's online visibility and search engine rankings.
Collaborate with the content team to optimize website content for search engines.

Facebook Advertising:

Understand and manage Facebook ad spending to optimize budget allocation and maximize ROI.
Plan and execute targeted campaigns on Facebook Ad Manager to reach specific audiences.

Content Creation:

Collaborate with the marketing and ecommerce teams to create visually appealing and persuasive content for social media posts, ads, and promotions.
Utilize graphic design tools, including Canva, to craft eyecatching visuals.

Community Engagement:

Foster and grow Casa's online community by actively engaging with followers, responding to comments, and initiating conversations.
Develop and implement strategies to increase follower engagement and brand loyalty.

Social Media Conversion Metrics:

Monitor and analyze social media conversion metrics to optimize the effectiveness of campaigns.
Implement strategies to improve conversion rates and drive desired user actions.

Campaign Coordination:

Work closely with the ecommerce team to coordinate marketing campaigns that integrate seamlessly with online platforms.
Collaborate with influencers and brand ambassadors to extend Casa's reach.

Quick-witted and Extroverted Personality:

Display a quickwitted and extroverted personality to bring energy and enthusiasm to social media interactions.

Analytics and Reporting:

Provide regular reports on social media trends, audience insights, SEO performance, and campaign effectiveness.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management, SEO, and content creation.
Familiarity with various social media platforms, including TikTok.
Experience in understanding Facebook ad spending and planning campaigns on Facebook Ad Manager.
Willingness to be featured on camera for TikTok content and acting.
Proficiency in graphic design tools, including Canva.
Strong communication and interpersonal skills.