Manager (Digital & Training Communications) - Singapore - PAS People's Association

PAS People's Association

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

What the role is:

Conceptualises, curates, and contextualises contents to communicate NACLI's work, mission, and objectives through its social media channels and other digital platforms in support of building the Institute's online presence.

Plans, budgets for and executes timely and innovative marketing and communication plans, including digital course publicity and other innovative comms-related and branding initiatives that would enhance NACLI's training outreach to the PA staff and grassroots leaders and the Institute's positioning as the forefront in community leadership.

Provides inputs and advice to NACLI staff on all communications-related matters to ensure consistency of branding and professional corporate identity.

Serves as media liaison for major NACLI projects and events and provide publicity and media support where required.

What you will be working on:

Digital Comms and Social Media Engagement

Conceptualises and curate customised contents to communicate NACLI's work through social media channels
Works closely with vendors, appointed marketing, media & digital agencies, internal stakeholders to align and execute comms plans
Monitors, tracks and analyses news/opportunities/trends, especially in the social/new media scene, which NACLI may harness to increase outreach
Helps build inhouse expertise in mobile and social media marketing and conduct best practice sharing sessions
Ensures information about NACLI on website and social media channels are updated
Manages NACLI's media assets for proper archival and to coordinate all photo/videography requests at events
Advises on reproduction/duplication of multimedia materials and ensure adherence of copyright laws
Retrieves and recommends NACLI media assets (e.g. photos/videos) for submission to PA such as for annual reports, etc.

Training Communications
Corporate Branding

Proposes and implements oncampus publicity initiatives, e.g. campus signages, billboards, posters, wall displays, inspirational quotes, marketing stickers, notice boards and display showcases.
Proposes and manages the production of tiered corporate collateral ranging from corporate gifts for speakers and guests, corporate kits for visitors, marketing brochures, learning aids, corporate presentation templates to enhance NACLI's corporate image and identity.
Spearheads the production of corporate videos e.g. yearinreview video, corporate video, programmes and facilities marketing videos, postprogramme videos etc.

Communications and Marketing

Conceptualises and plans the production of electronic direct mailers (EDMs) for marketing of courses.
Plans, initiates, and works closely with internal stakeholders on the production of NACLI's quarterly training calendar.
Develops course announcements/nomination notice/marketing brochures, blurbs to market and publicise NACLI's training programmes to PA staff, GRLs and relevant external organisations.
Conducts market research on training outreach and facilities rentalrelated businesses where required.
Provides communications advice and support for NACLI's programmes, e.g. invitation design, backdrop design, programme sheets, collateral giveaways etc.

Media and Publicity

Spearheads media publicity of all NACLI projects such as developing media angles, drafting media releases, organising media conferences, preparing media kits and liaising with both formal and informal media to create mindshare about NACLI and its training programmes.
Monitors, records, and compiles media coverage for all NACLI projects and route information to relevant staff for information.
Assists in drafting papers and reports on NACLI's publicityrelated matters.

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What we are looking for:

Professional qualifications in marketing, digital communications, or related field
Preferably two years in marketing, digital communications and/or related work experience
Proficient in the Adobe CC suite of programmes, and image/video editing tools especially with Illustrator, InDesign, Photoshop, and Premier Pro Good working knowledge in graphic design, photography, video production and print production
Handson experience in conceptualising and creating content for social media platforms

Posting Location:
NACLI, 70 South Buona Vista Road Singapore 118176