Lead, Digital Performance and Martech - Singapore - PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED

PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Prudential's purpose is to help people get the most out of life.

We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Job Profile Summary:

Lead the marketing related technology initiatives and functionality across teams to achieve revenue business goals.
Ownership, development and implementation of the digital marketing and martech strategy for the company in line with the overall marketing strategy to help achieve the strategic goals of the company.
Develop measurement framework to define optimal or positive return of spends/investments (ROMI, ROAS, ROI, etc) across the marketing funnel.
Manage the relationship with external agencies to drive cost savings and efficiency focusing on AdTech/MarTech stack (Ad Tech, CRM, Digital Analytics, CMS).

Qualification:

Degree with at least 68 years working experience in digital marketing/ performance marketing preferably includes knowledge of Google Adwords, analytics, SEO and SEM, remarketing and programmatic media buying

Others:

Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding with an ability to bridge marketing and technology personnel.
Strong technical expertise of marketing tech stack and must be able to implement and execute self

- service insights and campaign delivery.