Regional Digital Marketing Manager - Singapore - COS

COS

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION_

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?

If you answered yes, why not join us This could be your first step in a new and exciting career at COS

About

COS:

Offering innovative design, elevated essentials, and wardrobe icons, COS is a fashion brand for women and men rooted in contemporary culture.

From the beginning, our design ethos has always put lasting style, quality, and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M is one of several unique brands that comprise the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world.

Since launching COS in 2007 we have opened more than 200 stores worldwide.

What we value most:
Alignment with our company values is the most important characteristic we look for in all new joiners. Our values are behaviors that we appreciate above and beyond anything else.

We are
open-minded and
curious, dare to be different, believe in constant improvement, and
empower and trust you to take ownership.

Our values are part of who we are. What we stand for. And how we act.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued.

We celebrate individual differences and recognize the contribution that all our colleagues make, regardless of their backgrounds.

Job Description:

As the Regional Digital Marketing Manager, you will set and develop the digital marketing strategy for the COS brand across the whole of the APAC region.

Working closely with the Global Team in London you will oversee the creation of both commercial and inspirational digital assets that aim to raise the brand awareness of COS and increase customer acquisition.

In this role you will have direct line manager responsibility for one Digital Marketing Coordinator plus dotted line management responsibility for Digital Marketing Managers in Korea, China and Australia.

Lead the development of the APAC regional digital marketing strategy
Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates and Social)
Work closely with Global and Regional teams to secure bestinclass content and creative for full funnel campaigns
Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data
Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel
Lead your team to become experts in understanding the COS customer, using data to impact our digital communication strategy and commercial plan
Analyse results weekly, monthly and annually, following up and taking actions according to the business needs to drive each channels performance
Responsible for presenting top line digital marketing results and insights for each country to senior management team on a regular basis
Oversee the annual Regional Digital Marketing budget in collaboration with the local teams
Keep up to date with the digital media industry and platforms to identify new opportunities that can be used to improve strategy

Qualifications:

Excellent knowledge of the wider digital landscape for a variety of markets in APAC, specifically, Korea, Japan, Australia and South East Asia; an existing network with Media Agencies, Google and Meta would be ideal
Proven competency in digital measurement and analytics including GA analytics & MS Excel
Familiarity with BI Suite would be an advantage
Informal, indirect leadership, working with colleagues across borders
Digital Marketing experience working in one or more of these industries, Fashion, Luxury Goods, Beauty, Sports
Previous experience as media planner within an omni advertising agency would be a plus
Excellent Analytical & entrepreneurial skills, proven track record of improving customer acquisition and brand awareness
Able to confidently present complex information to key stakeholders
Visionary, able to interpret global business goals and objectives and adapt those to APAC countries,
Strategic, ability to build robust business plans
Inspirational leader & coach, able to upskill colleagues and inspire them to test innovate and take ownership by creating a safe and supportive work environment

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world.

Since launching COS in 2007, we have opened more than 200