Jobs

    Digital Marketing Specialist - Singapore - TRIBECAR PTE. LTD.

    TRIBECAR PTE. LTD.
    TRIBECAR PTE. LTD. Singapore

    2 weeks ago

    Default job background
    Description
    Roles & Responsibilities

    The Digital Marketing Specialist will form paid media strategies and framework and develop digital marketing capabilities so as to maximise publicity and revenue for Tribecar.

    Key Responsibilities:

    • Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.
    • Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.
    • Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.
    • Ensure budget and KPI pacing to target across all campaigns.
    • Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.
    • Drive data-driven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure online-to-offline contribution and cross channel impact.
    • Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented.
    • Regular maintenance of website's SEO health.

    Requirements and skills:

    • Minimum 3 years' relevant working experience in Marketing, especially digital, social media, paid media, and data analytics.
    • Highly analytical and must have experience in reporting & analysis on Google Analytics.
    • Strong understanding and understanding of Social Media Marketing and/or Display Marketing.
    • Demonstrate expertise in analysing and acting on marketing data.
    • Excellent interpersonal and communications skills, to liaise with cross-functional working teams.
    • Class 3 license holder preferred.
    • General knowledge and interest in the car-sharing/automotive industry is important.
    • Willingness to learn, enthusiasm and personal motivation is paramount.
    Tell employers what skills you have

    Class 3 License
    Media Strategy
    Social Media
    Channel
    Digital Marketing
    Social Media Marketing
    Facebook
    Google Analytics
    SEO
    Data Analytics


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