- Act as an insight expert across the commercial portfolios within BBC Studios, and use data/insights to form strategic narratives for Ad Sales business
- Act as primary contact for ad sales requests, providing data to assist media planning process and respond to RFPs in Ad Sales client pitches
- Act as primary contact to track BBC commercial performance and produce dashboards, performance packs as appropriate, presenting in a compelling way telling the story behind the data
- Assist Head of Data & Insights, APAC in the planning, executing and delivering strategic, operational and tactical research projects and supervise them from start to finish. These may include advertising campaigns, sector specific research projects
- Assist Head of Data & Insights, APAC in supervising external research agency and vendors for ad hoc projects to deliver timely and successful outcome under allocated budget
- Work along-side Integrated Marketing team and Ad Sales team to prepare data/insight-backed brief responses
- Provide basic research training to new members of various teams so that they understand key research metrics, methodologies and our key positioning points.
- Professional experience in campaign/advertising effectiveness research is required preferably from media or research agency
- Good understanding of traditional market research techniques, SPSS/statistical analysis and panel methodologies
- Knowledge in neuroscience techniques and cross media attribution is a plus
- Ability to work with external vendors to set-up online surveys and craft survey questions effectively to answer business objectives
- Ability to generate analyses to enable the data interpretation and insights gathering
- Ability to identify appropriate narratives from syndicated or bespoke survey data sources
- Basic knowledge in digital analytics tools such as Google Analytics, Piano, Adobe, etc.
- Experience with data science is a plus
- Basic knowledge of ad operations and how the digital advertising ecosystem works is a plus
- Ability to analyse and interpret digital data and identify noteworthy trends for business and editorial purposes
- An appreciation of international news and streaming business
- Ability to influence and manage stakeholders across various functions
- Advanced proficiency with Excel and PowerPoint is essential
- Ability to manage projects independently
- Self-motivated, deadline-driven, ability to support multiple projects at a time
- Effective communication skills - both written and oral; comfortable presenting at meetings
- High comfort level in dealing with big datasets and linking/merging of data streams
- Attention to details is a must
- Analytical thinking - able to simplify complex problems, processes or projects into component parts explore and evaluate them systematically.
- Planning and organisation - able to think ahead in order to establish and efficient and appropriate course of action for self and others. Prioritises and plans activities taking into account all the relevant issues and factors such as deadlines and resources.
- Managing relationships - able to build and maintain effective working relationships with a range of people. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
- Influencing and persuading - able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.
- Communication – actively listens and adapts communication style to the audience being addressed.
- Flexibility - adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one's own organisation or job requirements.
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Data & Insights Executive, APAC - Singapur, Singapore - BBC
Description
Job Purpose
BBC Global Media & Streaming, a division of BBC Studios is seeking a Data and Insights Executive to support the Integrated Marketing team of the Ad sales group in Asia-Pacific. The role's key responsibilities include supporting the Advertising Sales team to meet Ad Revenue goals, by providing data/insight support for various business teams. The Advertising Sales team is responsible for sales across BBC owned platforms, including , BBC News (TV), BBC Earth , Top Gear, BBC World Service Languages, and BBC social media.
Key Responsibilities and Accountabilities
Knowledge, Skills, Training & Experience
Market Research Experience
Digital Media Experience
Personal Attributes
Competencies
Job Impact
