Product Marketing Manager - Singapore - NET6TEM PTE. LTD.

NET6TEM PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

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Description

We are seeking a highly motivated and skilled Product Marketing Manager to join our dynamic marketing team.

The Product Marketing Manager will be responsible for developing and executing product marketing strategies that align with our overall business goals and objectives.

You will work closely with cross-functional teams, including product management, sales, and marketing, to drive product awareness, demand generation, and revenue growth.

Responsibilities

Drive storytelling and narrative development that instil a deeper brand image for institutional clients
Develop and help create / foster our brand positioning, voice and values (website, newsletter, blog, social media, forum, etc.)
Develop product marketing strategies for institutional clients
Produce marketing materials and content such as presentation decks, news releases, social media captions, industry reports, copywriting, etc.
Support, drive engagement and adoption of the products through target marketing initiatives, PR and Communications, social media, etc
Communicate and coordinate proactively among various teams to continuously improve how we market our products
Collaborate with the front office team to drive key value propositions of the product
Plan and execute successful product launches, ensuring all stakeholders are aligned on launch plans and activities.
Develop an analytical framework to measure and report on the performance of product marketing initiatives
Collaborate with product management to shape the product roadmap based on market and customer insights.
Define and implement marketing campaigns to drive product awareness and generate leads.

Requirements:

5+ years experience in product marketing for institutional clients
Excellent written and verbal communication skills
Self starter, proactive and able to perform with mínimal supervision
Demonstrated success in developing and executing gotomarket strategies for complex products.
Product marketing experience in digital assets is a plus
Experience in corporate or brand communications is a plus
Thrive in collaborative cultures and working crossfunctionally with various teams to launch successful partnerships
Proven ability to thrive in a fastpaced, dynamic environment and meet tight deadlines.
Ability to work crossfunctionally and build strong relationships with product, sales, and marketing teams.
Strong analytical skills with the ability to interpret data and trends to inform marketing decisions.