Alwyn Chua

A highly creative and artistic design & fashion professional with over 10 years of experience within the Fashion & Apparel Industry. Has handled various aspects of design & fashion namely Merchandising, Sales, Marketing & Branding and have attended multiple trade shows, exhibitions, and competitions to expand knowledge and networking. Core competencies include but not limited to possessing a fine eye for detail, having strong visualization skills, a sharp business sense, leadership skills, confidence, management skills / coordination / budgeting skills as well as excellent communication skills and interpersonal skills.

Major achievement includes producing a successful clothing line that resulted in profits of USD500,000 for a variety of clients. A team player who can effectively communicate with external as well as internal stakeholders.

• Work closely with the Creative Director following his design indication and direction 
• Conducts and manages market research on design trends based on latest marketing fashion and season trends
• Design, source, conceptualize product design for Men’s leather goods & accessories.
• Prepare computer-aided drawings of leather goods & metal accessories with design specifications from sketches to ensure the design vision is accurately translated into the manufactured product.
• Work closely with sourcing team, suppliers, marketing team, factories on merchandise development and coordination and conduct quality check to ensure that the final products meet quality standards on prototype samples & development & production.
• Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately
• Work on a wide range of projects and media, using various computer software to visualize and develop innovative graphic designs that meet business goals
• Examine existing processes, identifying flaws, and creating solutions to improve design capabilities.

• Manage the design and uploading process of all project material, understanding best practices for using a content management system
• Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
• Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials

Bachelor Degree on Fashion Design