Anaya Png

Highly versatile individual with 5+ years of proven stakeholder relationship management and communication skills, currently working in Shopee. Collaborated with local marketplace sellers and brainstormed new initiatives with the marketing team to grow the Pets category by 50% YoY. Worked with the wider Business Development, Cross Border and Big Campaigns team to spearhead the Hari Raya 2022 campaign. Seeking a role that will allow me to work closely with multiple stakeholders to identify new opportunities for impactful growth and better efficiency.

• Managed the top 45% of key Pet Food & Supplies accounts, growing the category by 50% YoY.
• Based on market research, identified growth trends such as Pet Tech and High ABS Pet Accessories for H2 2022 & H1 2023 focus, with key products achieving more than 100% sales uplift YoY and ranking top 10 in the category.
• Analysed overall category and seller performance on a bi-weekly basis, and proposed best practices and new initiatives for continued growth.
• Collaborated with the Marketing and Cross Border team to increase pet buyer membership sign-ups by 1.6x YoY with limited resources.

Bachelor of Business Administration (Hons) | 2014 - 2017 (National University of Singapore)