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Singapore
Arista Kwek

Arista Kwek

Writer/Content and Brand Strategist

Marketing / Advertising / Public Relations

Singapore

Social

Services offered

I'm a communicator who believes that the brightest ideas are best conveyed simply. Clarity creates impact, and along with a precise strategy and flawless execution (two other integral ingredients underpinning every piece of my work), I turn your ideas into a conversation that generates buzz. 

​In my career as a writer, I've ventured into related fields like PR, marketing, and journalism, and am competent in copywriting (print, digital, SEO), proofreading, and campaign creation. 

Although my primary medium is words, I love melding design and copy by constantly teasing the ways each can reinforce the other; in my spare time I feed this love through photography to experiment with new ways of creating narratives.

Copywriter
Writer
Branding strategist
Content strategist
Approximate rate: SGD$ 50 per hour

Experience

Freelance Content Writer & Branding Strategist 

Current

  • Content writing for hospitality and lifestyle clients (IHG, Singapore Airlines, d+a, Epicure Asia) 
  • Branding and content strategist for clients from lifestyle sectors

Copywriter at TurtleTree

September 2021 - March 2022

  • Conceptualising and executing branded content across brand's social media channels
  • Building brand identities for parent brand and sub-brands
  • Crafting strategic communication materials targeting B2B sector, investors, and media outlets as communications lead 
  • Spearheading company's SEO-optimised editorial content

Writer at Spafax Singapore

Oct 2019 - September 2021

  • Writer and proofreader for in-house lifestyle publications (print and digital)
  • Project lead for conceptualising and executing clients' app content
  • Website copywriting
  • Crafting scripts for in-house video productions
  •  Social media account content creation and management

Junior PR Account Executive at Gastro-sense

Apr 2019 - Oct 2019

  • Creatively communicating F&B clients' brand message to media
  • Developing best practices for communicating with the public and local media networks
  • Social media accounts monitoring and content creation
  • Crafting strategic communication plans
  • Press release writing
  • Hosting and engaging media to introduce them to clients' products

Education

Graduate of Linguistics and Multilingual Studies from Nanyang Technological University (First-Class Honours)

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