Aurelia Friska Widjaja
Technology / Internet
Social Networks
Services offered
Detailed and result-oriented designer with over 7 years of experience in the IT industry. Demonstrated expertise in leading designs projects across diverse platforms, leveraging adept collaboration with product owners, and implementing robust, data-driven UI/UX design solutions informed by strategic design thinking to drive measurable digital growth.
How I can help:
🌟 I'll transform your ideas into reality by applying strategic business evaluation, innovative design approaches, and conceptual refinement customized for corporate, fintech, health, and enterprise requirements.
🌟 Maximize efficiency and minimize expenditure through quick-iteration modeling, structural wireframes, and target audience profiles, utilizing user research processes.
🌟 Evaluate your concepts with dynamic demonstration models for digital platforms, confirming they're prepared for technical implementation and marketplace assessment.
My Specialized Expertise:
✅ SaaS & Web App UI/UX
✅ Mobile App UI/UX (iOS & Android)
✅ Dashboards & Admin Panels
✅ Landing Pages & Conversion-Focused Design
✅ Wireframing, Prototyping & Design Systems
✅ Usability Testing, A/B Testing, Heuristic UI Evaluation
Experience
Fastwork Technologies (Remote), Indonesia - Senior UI/UX Designer | December 2022 - December 2024
- Designed UI/UX solutions for a B2B supply chain platform that successfully acquired 30 enterprise clients within the first quarter of launch; conducted extensive market research to identify potential opportunities in the emerging F&B supply chain sector, resulting in successful market positioning and rapid client adoption.
- Implemented agile design project management methodologies, resulting in 100% on-time delivery rate across multiple concurrent projects; adopted standardized design workflows and documentation processes, ensuring consistent and efficient project handoff quality.
Horego, Indonesia - Lead Product Designer (Consumer) | June 2021 - Dec 2022
- Delivered 20+ design projects including SaaS dashboard and landing pages for enterprise and government clients across Education, FinTech, and Public sectors, translating complex business features into intuitive user interfaces that achieved 96% positive client feedback.
- Developed a comprehensive design system with 120+ elements, ensuring scalability, accessibility, and consistency across web and mobile platforms.
Printerous, Indonesia - Lead Product Designer | November 2018 - June 2021
- Led product customization flow redesign for an online printing platform based on insights from 75+ customer interviews, achieving 1.07% conversion rate increase and 92% reduction in checkout time; this project were key factors in securing Series A funding and maintaining business growth during COVID-19 pandemic.
- Established company-wide design system (Prodigy); the implementation boosted design team productivity by 40% through standardized components and documentation; collaborated closely with frontend developers, marketing, sales, and UX writers to maintain consistent brand voice and visual identity across all platforms.
BINUS University IT Division, Indonesia - Junior UI/UX Designer | March 2015 - February 2016
- Partnered with BINUS Square to design a mobile web app for BINUS University, enabling real-time bus tracking, used by 100+ students monthly; implemented design asset concepts for the BINUS Kinect Library and BINUS Virtual Tour in 2016.
Education
LASALLE College of the Arts, Singapore - Master of Arts in Design (M.A) | January 2023 - June 2024
BINUS University, Indonesia - Bachelor of Computer Science (B.Sc) | August 2014 - April 2018
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