About Bao Yi Ng:
Senior Marketing Communications Executive with 3 years of experience in marketing communications role. Key competencies include content creation, graphic design, copywriting, events management and social media management. Detail-oriented, creative, and a self starter. Manages timelines efficiently, effectively bilingual in English and Chinese.
Experience
WORK EXPERIENCE
Senior Marketing and Communications Executive (July 2021 – Present)
Marketing and Communications Executive (November 2018 – June 2021)
ISS International School
- Developed assets by taking on in-house photography and videography that includes pre-production to post-production for use in social media, advertising publications and admissions collaterals
- Designed marketing collaterals (brochures, posters, newsletters, print and digital advertisements) to emulate the brand’s identity and voice
- Conceptualized strategic content across social media platforms and website
- Executed effective Facebook paid advertising campaigns while providing tracking analysis for lead generation purposes, with an average of 60 quality leads generated per month
- Liaised with vendors to ensure content accuracy and brand consistency for editorials and advertisements
- Implemented events focused on increasing community and customer engagement for our target market
- Assembled organic information to produce annual yearbook publications
Highlights:
- Revamped ISS’ physical admissions brochure to an online e-prospectus, digitizing admissions process and resulting in annual cost savings of $14,000.
- Filmed and edited virtual tours and online events within 2 weeks of COVID-19 regulations announcement, sustaining admissions efforts and driving community engagement.
- In charge of planning, budgeting and execution for a Christmas event that hosted 50 vendors and received over 400 visitors with a $10,000 budget.
INTERNSHIP EXPERIENCE
Account Management Intern (January 2016 – June 2016)
J.Walter Thompson Singapore
- Day-to-day client servicing to ensure deliverables are met as per timeline
- Created competitive reviews that contributed to a successful pitch
Intern – eBusiness Department (April 2012 – September 2012)
Citibank Singapore
- Coordinated SMS blast of 50,000 marketing messages daily
- Created internal user guide for Citibank employees to ease the shift to an upgraded SMS blast system
- Crafted newsletter and intranet content to increase digital traction
Education
Nanyang Technological University
Wee Kim Wee School of Communication and Information
Bachelor of Communication Studies (Advertising)
Second Upper Honours (CGPA: 4.10/5.00)
Temasek Polytechnic
Diploma with Merit in Communications and Media Management with a Diploma Plus in Psychology Fundamentals (CGPA: 3.67/4.00)
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