Bao Yi Ng B

Bao Yi Ng


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About me:

Senior Marketing Communications Executive with 3 years of experience in marketing communications role. Key competencies include content creation, graphic design, copywriting, events management and social media management. Detail-oriented, creative, and a self starter. Manages timelines efficiently, effectively bilingual in English and Chinese.


Nanyang Technological University

Wee Kim Wee School of Communication and Information

Bachelor of Communication Studies (Advertising) 

Second Upper Honours (CGPA: 4.10/5.00) 


Temasek Polytechnic 

Diploma with Merit in Communications and Media Management with a Diploma Plus in Psychology Fundamentals (CGPA: 3.67/4.00)



Senior Marketing and Communications Executive (July 2021 – Present)

Marketing and Communications Executive (November 2018 – June 2021)

ISS International School 

  • Developed assets by taking on in-house photography and videography that includes pre-production to post-production for use in social media, advertising publications and admissions collaterals 
  • Designed marketing collaterals (brochures, posters, newsletters, print and digital advertisements) to emulate the brand’s identity and voice
  • Conceptualized strategic content across social media platforms and website
  • Executed effective Facebook paid advertising campaigns while providing tracking analysis for lead generation purposes, with an average of 60 quality leads generated per month
  • Liaised with vendors to ensure content accuracy and brand consistency for editorials and advertisements
  • Implemented events focused on increasing community and customer engagement for our target market 
  • Assembled organic information to produce annual yearbook publications



- Revamped ISS’ physical admissions brochure to an online e-prospectus, digitizing admissions process and resulting in annual cost savings of $14,000.

- Filmed and edited virtual tours and online events within 2 weeks of COVID-19 regulations announcement, sustaining admissions efforts and driving community engagement.

- In charge of planning, budgeting and execution for a Christmas event that hosted 50 vendors and received over 400 visitors with a $10,000 budget.



Account Management Intern (January 2016 – June 2016)

J.Walter Thompson Singapore 

  • Day-to-day client servicing to ensure deliverables are met as per timeline 
  • Created competitive reviews that contributed to a successful pitch


Intern – eBusiness Department (April 2012 – September 2012)

Citibank Singapore

  • Coordinated SMS blast of 50,000 marketing messages daily 
  • Created internal user guide for Citibank employees to ease the shift to an upgraded SMS blast system
  • Crafted newsletter and intranet content to increase digital traction 

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