Bao Yi Ng B

Bao Yi Ng

Singapore

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About me:

Senior Marketing Communications Executive with 3 years of experience in marketing communications role. Key competencies include content creation, graphic design, copywriting, events management and social media management. Detail-oriented, creative, and a self starter. Manages timelines efficiently, effectively bilingual in English and Chinese.

Education:

Nanyang Technological University

Wee Kim Wee School of Communication and Information

Bachelor of Communication Studies (Advertising) 

Second Upper Honours (CGPA: 4.10/5.00) 

 

Temasek Polytechnic 

Diploma with Merit in Communications and Media Management with a Diploma Plus in Psychology Fundamentals (CGPA: 3.67/4.00)

Experience:

WORK EXPERIENCE

Senior Marketing and Communications Executive (July 2021 – Present)

Marketing and Communications Executive (November 2018 – June 2021)

ISS International School 

  • Developed assets by taking on in-house photography and videography that includes pre-production to post-production for use in social media, advertising publications and admissions collaterals 
  • Designed marketing collaterals (brochures, posters, newsletters, print and digital advertisements) to emulate the brand’s identity and voice
  • Conceptualized strategic content across social media platforms and website
  • Executed effective Facebook paid advertising campaigns while providing tracking analysis for lead generation purposes, with an average of 60 quality leads generated per month
  • Liaised with vendors to ensure content accuracy and brand consistency for editorials and advertisements
  • Implemented events focused on increasing community and customer engagement for our target market 
  • Assembled organic information to produce annual yearbook publications

 

Highlights: 

- Revamped ISS’ physical admissions brochure to an online e-prospectus, digitizing admissions process and resulting in annual cost savings of $14,000.

- Filmed and edited virtual tours and online events within 2 weeks of COVID-19 regulations announcement, sustaining admissions efforts and driving community engagement.

- In charge of planning, budgeting and execution for a Christmas event that hosted 50 vendors and received over 400 visitors with a $10,000 budget.

 

INTERNSHIP EXPERIENCE

Account Management Intern (January 2016 – June 2016)

J.Walter Thompson Singapore 

  • Day-to-day client servicing to ensure deliverables are met as per timeline 
  • Created competitive reviews that contributed to a successful pitch

 

Intern – eBusiness Department (April 2012 – September 2012)

Citibank Singapore

  • Coordinated SMS blast of 50,000 marketing messages daily 
  • Created internal user guide for Citibank employees to ease the shift to an upgraded SMS blast system
  • Crafted newsletter and intranet content to increase digital traction 

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