Beatrix tay

I am Beatrix, a Brand designer for 8 years now and worked with international companies (like Bybit and Din Tai Fung) and startups (like ApolloX and Rubato) over the years. These clients range from F&Bs – with a high focus on print and packaging designs, to Crypto companies – with focus on digital assets and social media management. 

I have also recently graduated from GA's User Experience course and would love to put my Figma skills to use!

Freelancing for most of my years has taught me to work with multiple stakeholders  across countries (China, Korea, USA) and juggle different projects at the same time. I am deeply passionate about creating seamless customer experience through design. 

Rubato | Italian Kitchen+Bar (2014-2020) - Graphic designer overseeing Brand identity, advertising collaterals, Social Media design, liaising marketing plans with various stakeholders.

White Space Digital | Marketing Agency (2017)- Graphic designer responsible of designing booklets, EDMs, Social Media design, Video animation

BYBIT | Crypto exchange (2020-2021) - Graphic Designer working closely with the brand manager to create collaterals around APAC and international platforms, managed postings for BYBIT's social media, and produced artwork for a RedBull Oracle Racing event. Skills: Brand Marketing · Design · Logo Design · Interpersonal Skills · Adobe Creative Suite · Adobe Illustrator · Adobe Photoshop · After Effects

Tibitex | Crypto exchange (2021) - Brand Designer. Rebranded Tbit to Tbitex (reconceptualized Brand Identity) 
Managed their Social media (planned social strategies to roll out and increased audience engagement)
Designed graphics for Social Media posting (across Twitter, Instagram, Facebook) Skills: Brand Marketing · Marketing Strategy · Design · Logo Design · Interpersonal Skills · Adobe Creative Suite · Visual Design · GIF · Social Media · Adobe Illustrator · Graphic Design

Temasek Polytechnic - Diploma in Graphic Design

General Assembly - Graduate Certificate in User Experience Design