Services provided
I am proficient in Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Figma and Capcut. I am well-versed in branding, graphic design and web design and am an effective communicator; able to conceptualise creatively and explain my design choices. I am experienced in Wordpress, EDM, and am able to do basic HTML coding. I have over 15 years of experience both on agency and client side. I am looking for freelance opportunities currently.
Experience
Design & Marketing Manager
HERA Bathroom Pte Ltd
1 Nov 2021 - 15 Dec 2022
- Design product catalogue brochures, ad-hoc creative assets like red packets, company mascot, etc
- Conceptualise and produce informative video contents for social media (IG, FB, YouTube, LinkedIn)
- Revamp and design HERA Bathroom’s E-commerce website
- Key liaison for engaging social media influencers
- Key liaison for company roadshows
- Develop digital marketing strategies, allocate and manage marketing budget on Google Adwords and ad buy on FB & IG
Corporate Communications Manager
Metropolitan YMCA Singapore
19 June 2018 - 27 Aug 2021
- Ensure brand consistency in all communications
- Design and produce monthly EDM
- Conceptualise, film and produce testimony videos, inter-department videos, and fundraising videos
- Conceptualise and design monthly promotional poster for MYMA’s F&B arm
- Conceptualise and design MYMCA’s annual report
- Design and produce MY World’s corporate website
Creative Designer
Nantong Stalford International School (China)
Aug 2015 - 24 June 2017
- Design and brand NSIS and its subsidiary, NSIS International Pre School
- Write the art curriculum for entire school of students age range from 5 to 16 with accordance to the International Baccalaureate® curriculum requirements
- Conceptualise, film and produce marketing videos
- Conceptualise and design marketing brochures
- Training students to use Adobe’s products under their digital design co-curriculum activity
Freelance Designer
2009 - 2015
- Branding, Graphic Design, Web Design
- Built Erdinger Singapore’s social media presence from ground up (Twitter & Facebook, 2010 - 2013)
Creative Director
2008 - 2009
Elzeno Pte Ltd
- In charge of conceptualising and designing all branding projects and web projects
Visual Designer
Visual Studio Singapore Pte Ltd
2007 - 2008
- Design large format prints for events
- Design 3D event space with 3D Studio Max
Interactive Designer
Yolk Pte Ltd (later on, part of Grey Group)
2006 - 2007
- Branding
- Web design
- Digital illustrations for interactive applications
Education
Diploma in Digital Media Design (specialising in Interactive Media Design)
- Nanyang Polytechnic
- Class of 2006
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