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Chan Young Yoo

Chan Young Yoo

Penultimate Student at SMU | Marketing Analytics

Marketing / Advertising / Public Relations

Singapore

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About Chan Young Yoo:

Self-driven individual with a deep interest in marketing strategy, market research, and data analysis. Experienced in conducting both qualitative and quantitative research and analyzing large datasets to develop actionable insights. Proven track record of developing effective research-based and data-driven business strategies through starting a successful F&B business in Korea.

Experience

K-Sure Singapore Branch (Korea Trade Insurance Corporation)Singapore
Student Intern Mar 2022 – Present
  • Developed a comprehensive understanding of international trade markets and practices
  • Enhanced proficiency in Microsoft Excel by utilizing advanced functions and creating pivot tables and charts
  • Established communication network with related organizations in ASEAN, contributing to resolution of 21 debt collection cases
The Soup (Brunch Cafe)Seoul, Korea
Founder            Apr 2021 – Present
  • Launched and operated an F&B business that specializes in soup to tap into untapped market in Korea, generating annual revenues of SGD 220k and amassing over 1,000 customer reviews
  • Conducted in-depth market research to analyze potential competitors and develop effective marketing strategies for target customers using the public dataset of the local commercial areas and demographics
  • Implemented effective marketing campaigns to increase brand awareness and drive customer footfall

 

Education

Singapore Management University
Bachelor of Business, Marketing AnalyticsAug 2021 – Present (Expected May 2024)
  • Relevant coursework: Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, CRM
City University of Hong Kong
Bachelor of Business, Management (Strategy and International Management)Aug 2016 – May 2020
  • Dean’s list recipient: 2019/20 Sem A and Sem B

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