Chandru Vishindas

FOUNDER - DIRECTOR

BARGAIN KING PTE LTD | 2018- PRESENT

Key functions:

• Strategy formulation and implementation of sales and marketing of the established products and portfolios.

• Spearheading commercial operations to enhance business viability, multi-channel marketing, compliance, customer service and supply chain. 

• Critically ensuring financial cost efficiencies and effectiveness for the business.

• Establishing an innovative e-commerce platform to incorporate the management of the extensive procurement process for goods and services.

Employees: 6.                         Revenue:  >$1 million             

Achievements:

• Successfully established a company to deliver more than S$1 million revenue in 2019-2020 

• Formulated and implemented the organisation’s business plan culminating with the launch of the e-commerce platform

• Introduced brand strategy and capitalised on opportunities by switching to medical consumables in response to COVID-19, achieving 30% increase in customer base.   

• Improved cost efficiencies by outsourcing key production activities to lower cost producers located in cities across China, Malaysia, Vietnam, India and Bangladesh

• Led cross-functional simplification initiatives enabling a 20% cost reduction across commercial support functions whilst maintaining support to the business.

• Gained greater trust and collaboration with regional suppliers by implementing new sales forecast process with local wholesalers. This has enabled an additional 15% sales revenue. 

• Spearheaded cost efficiency strategies in finance administration and logistics by adopting indirect partnership model.

Associate Senior Sales Director  

SRI PTE LTD | 2022 – Present 

MARKETING MANAGER

ERA REALTY NETWORK PTE LTD | 2015- 2018

Key functions:

• Providing guidance and assisting sellers and buyers in marketing and purchasing property under the best terms. 

• Determining clients’ needs and financials abilities to propose solutions that suit them.

• Performing comparative market analysis to estimate properties’ value.

Achievements:

• Formulated and Delivered rental higher rental yields to Clients.

VICE-PRESIDENT

RADHA EXPORTS PTE LTD | 2009 – 2018 

[Including branches of ABC Bargain Centre and Valu$ Outlet] 

Key functions:

• Strategy planning of products to ensure maximisation of profit from the product itself. Having the ability to streamline competitors best sellers and to OEM to our respective brand. 

• Establishing Commercial Effectiveness of the product if is worth the SKUs to be maintained in order to generate the best sales ratio against the cost of the floor retail or inventory space.

• Ensuring all supply chain products are in line with our enhance business viability.

• To Spearhead multi-channel marketing, compliance, customer service and supply chain. 

• To ensure Human Resources are well allocated in respective chain of outlets and to ensure all government statuary compliances are strictly adhere to.

Employees: 500+                    Revenue:  >$100 million         

Achievements:

• Implemented innovative retail concepts and was pivotal in the set-up of physical stores.

• Transformed conventional retail into more engaging user experience with physical change of the retail store; Example are changing the frontage to meet the consumers demands, layout of the Aisle, sectioning the impulsive purchase and higher profit items to the front

• Set-up procurement structure with a competitive advantage on negotiation concepts to enable minimum 20% reduction on cost of goods.   

• Established inventory management to monitor warehouse operations which enabled operations savings of more $1mil annually

• Streamlined annual operating processes and conducted a study on profit analysis to ensure low cost items remain at minimum of 30% profit.

• Created enhancements to sales incentive scheme to ensure wholesale departments have sufficient profitable products.

• Enhanced tender management processes to ensure best value obtained.

• Head of external affairs, establishing good communication channels with key government stakeholders.

• Enabled smooth and effective coordination with offices in Malaysia, Thailand, Vietnam, Philippines, China and India. Established working relationships with partners in the United States and European counterparts.       

FOUNDER – PARTNER(Self- Proprietor)

POOJA RANI ELECTRONICS, BARGAIN KING, VINOD CHANDRU DEPARTMENT STORE | 2003 - 2009

Key functions:

• To do key functions role in matters relating to Finance, Company Secretarial, HR, Warehousing, Purchasing, Retail Merchandiser and Customer Service functions.

Employees: 40+                      Revenue:  >$3 million

Achievements:

• Enabled 200% increase in sales profit in fashion and accessories merchandising at the third operating year

• Managed internal and external audits and played a key role in financial statement submissions (2006-2008).

• Enabled rapid change across the three stores changing the traditional retail business model into exciting retail concepts to draw customers. 

• Spearheaded business strategies to achieve 30% increment in sales and income growth for four consecutive years (2005-2008) at the three stores.

• Led the purchasing team to ensure the right product mix into the organisation’s SKUs.

FOUNDER - DIRECTOR

BARGAIN KING PTE LTD | 2018- PRESENT

VICE-PRESIDENT

RADHA EXPORTS PTE LTD | 2009 – 2018 

[Including branches of ABC Bargain Centre and Valu$ Outlet]

Associate Senior Sales Director  

SRI PTE LTD | 2022 – Present 

MARKETING MANAGER

ERA REALTY NETWORK PTE LTD | 2015- 2018

Diploma is Business. Temasek Polytechnic. Singapore