cindiie chew

With more than 10 years of experience in integrated marketing communications, I'm skilled in ATL & BTL advertising, online and traditional advertising, social media management and business development. A strong communications professional, I'm quick to adapt and thrive in an ever-changing environment.

8 Bar Pte Ltd 

Group Marketing Communications HOD, Apr 2017 - Sep 2021

• Managed a team of 4 locally and hired overseas designers & marketing executive while reporting directly to CEO
• Responsible for external and internal communication aspects of the Group of Restaurants (Chong Qing Grilled Fish, Fat Bird, Taan)
• Responsible for the development and implementation of marketing strategies
• Planned and managed brands’ marketing campaigns and A&P activities, ensuring consistency of marketing messaging on all advertising avenues and collaterals
• Managed marketing budget throughout the year (3% of projected sales)
• Provided regular tracking and analysis of promotions for better planning of future campaigns
• Tracking and analysing social media traction, with an increase of 8% in new followers on Facebook within 6 months
• Set up marketing framework for regional expansion into Yangon, Kuching & KL; as well as conducting training for regional team on marketing related topics
• Handheld and assisted with regional marketing team on implementing and executing marketing campaigns
• Managed and worked with overseas social media agency, vetting and approving of social media posts and assisted on community management of social media community (Yangon, Kuching & KL)
• In-charge of implementing and maintaining Group’s local and regional CRM system and programs, managing a membership database of 40,000 members
• Executed loyalty marketing via dedicated SMS blast on a monthly basis with 3% redemption rate
• Crafting of content and working with in-house/freelance designer on ad-hoc eDMs to targeted members
• Regular liaison with CRM vendor to ensure smooth and timely implementation of membership and feedback programs and to resolve any technical issues
• Spearheaded POS integration with CRM platform, streamlined processes to achieve operational efficiency
• Undertook the development & migration of website revamp

University of London (Singapore Institute of Management)

• Bachelor of Science (Honours) in Economics and Management