beBee background
Professionals
>
Marketing / Advertising / Public Relations
>
Singapore
cindiie chew

cindiie chew

Experienced Marketing Communications Manager
Singapore

Social


About cindiie chew:

With more than 10 years of experience in integrated marketing communications, I'm skilled in ATL & BTL advertising, online and traditional advertising, social media management and business development. A strong communications professional, I'm quick to adapt and thrive in an ever-changing environment.

Experience

8 Bar Pte Ltd 

Group Marketing Communications HOD, Apr 2017 - Sep 2021

  • Managed a team of 4 locally and hired overseas designers & marketing executive while reporting directly to CEO
  • Responsible for external and internal communication aspects of the Group of Restaurants (Chong Qing Grilled Fish, Fat Bird, Taan)
  • Responsible for the development and implementation of marketing strategies
  • Planned and managed brands’ marketing campaigns and A&P activities, ensuring consistency of marketing messaging on all advertising avenues and collaterals
  • Managed marketing budget throughout the year (3% of projected sales)
  • Provided regular tracking and analysis of promotions for better planning of future campaigns
  • Tracking and analysing social media traction, with an increase of 8% in new followers on Facebook within 6 months
  • Set up marketing framework for regional expansion into Yangon, Kuching & KL; as well as conducting training for regional team on marketing related topics
  • Handheld and assisted with regional marketing team on implementing and executing marketing campaigns
  • Managed and worked with overseas social media agency, vetting and approving of social media posts and assisted on community management of social media community (Yangon, Kuching & KL)
  • In-charge of implementing and maintaining Group’s local and regional CRM system and programs, managing a membership database of 40,000 members
  • Executed loyalty marketing via dedicated SMS blast on a monthly basis with 3% redemption rate
  • Crafting of content and working with in-house/freelance designer on ad-hoc eDMs to targeted members
  • Regular liaison with CRM vendor to ensure smooth and timely implementation of membership and feedback programs and to resolve any technical issues
  • Spearheaded POS integration with CRM platform, streamlined processes to achieve operational efficiency
  • Undertook the development & migration of website revamp

Education

University of London (Singapore Institute of Management)

  • Bachelor of Science (Honours) in Economics and Management

Professionals in the same Marketing / Advertising / Public Relations sector as cindiie chew

Professionals from different sectors near Singapore

Jobs near Singapore


  • RGF HR Agent Recruitment Singapore - City Permanent $60,000 - $100,000 per year

    Our Client: · Our client is a Japanese global container shipping company offers a wide range of shipping services to its customers. These include container shipping, bulk shipping, and refrigerated shipping. They are actively looking to hire an IR Specialist to join their team in ...


  • Talent Trader Group Pte. Ltd. Singapore Full time $35,000 - $60,000 per year

    Responsibilities: · Perform maintenance on the facility's systems, such as the ACMV equipment and systems for clean and non-clean rooms, compressed air, vacuum systems, and other systems. · Support engineers for problem-solving, troubleshooting, and operational support, when nece ...


  • HERRENKNECHT ASIA HEADQUARTERS PTE. LTD. Singapore $30,000 - $60,000 per year

    Roles & Responsibilities · Responsibilities: · Drafting concept drawings of TBM and associated systems using Creo Elements. · Creating, and modifying technical drawings based on project / clients' requirements. · Preparation for assembly procedures of TBMs. · Assisting in enginee ...