Deane Cheng

Hi, I’m Deane. I’ve been working as a Creative Director with over 8 years of industry experience in Branding & Marketing. Passionate about finding meaningful work and bringing them to life for businesses both big and small. Equipped with an objective-driven mindset and developed a deep knowledge of communication design over years of experience and sound business design concepts. Hugely process-driven and led creative teams to effectively execute strategies and designs to meet business goals.

 am a Creative Director with 8 years of experience in building my own creative agencies and working with a close and effective team to close the gap between meeting business objectives and impactful design. I am now looking forward to starting the next phase of my career, through unlearning and relearning in a new creative environment and applying my tenacity and penchant for success to your organisation.

Throughout the years, I have been the Co-founder and Creative Director for two creative agencies and have had the privilege to work on, collaborate with, helped built and grow more than 40+ businesses. Behind every successful project and happy client is a capable team. I was responsible for leading a team of creatives and copywriters in the development and strategies of some of the fastest-growing brands and long-standing companies. I have also given design workshops to better inform my clients on the purpose of our engagement in the first place so that all parties can be on the same page and we can both build and share collaboratively. 

I have taken the path of being a multi-disciplinary creative since I set out on my career, learning a wide range of design disciplines across different fields. I take a hands-on approach in all creative endeavours and am passionate about seeking a deeper purpose behind every stroke, design consideration and proposal. Through my pursuit of achieving a Degree in Product & Industrial design, there comes a quote ‘Good design is obvious. Great design is transparent.’. 

This has come to shape my outlook on design in general and how great design is beyond aesthetics; it is how it invokes and brings out the intended emotion in people. Hence, graphic design transformed into branding and marketing with purpose and intent. 

Bachelor's Degree in Product & Industrial Design