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Marketing / Advertising / Public Relations
Elena Sánchez

Elena Sánchez

Head of Marketing APAC - SaaS/Tech


About Elena Sánchez:

Singapore Permanent Resident with 2 Masters Degrees and 16 years of experience, majority in marketing Software and Services across APJ and EMEA in the Software and Technology industry.

Key focus: 
1) Marketing strategy aligned to GTM , team management and reporting.
2) Pipeline growth / lead generation for net new and installed base, direct and partner marketing (channel + alliances) 
3) Delivering execution of plans with tied collaboration among key internal stakeholders and external agencies (tactics usually include an integrated marketing approach through the buyer´s journey, ABM to top accounts/industries, intent based campaigns, digital marketing, events, social media, PR, analyst relations, localization)


1- Marketing Director for APAC at Infor (US SaaS MNC with 3B revenue) - managed a team of 3 reports, led x5 pipeline and full marketing strategy, execution and measurement, part of the leadership team of the region 

2- Head of Marketing APAC at Unit4 (European SaaS MNC 1B+)

3- Senior Marketing Manager at Syniti (US SaaS MNC)

And others.


1-Master in Marketing and Sales Management

2-Master in Industrial Design Engineering

3-Industrial Design Engineering Degree

+ multiple marketing courses, leadership trainings etc

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