Estelle Kiora

Hello there! I've had the odd privilege of being one of the early waves of “influencers”, being a part of the media & influencer scene in Singapore and an active part of awards and circles such as Singapore Top 10 Lifestyle Bloggers in 2011.

Parallel to that journey, I had 14+ years experience in the sales, advertising & marketing arena, with a 10 year specialization in all things digital, social media, influencers & content. It's an eye-opening thing being able to see the growth/explosion of the social media bubble inside-out, and from so many perspectives.

Having spent too many years having my personal and work identity wrapped up in social media related things, it left me with a love-hate relationship with the digital world. Don't we all see how it holds incredible potential, as well as it's power over our lives and identity for better or worse?

In 2016, amidst much personal struggle, tension and life transitions, I was deeply impacted by a UK-based life purpose programme and became a part of the early team in Singapore, facilitating it for the following years. 

The simplest way to describe it is that my heart came alive and it gave me language for navigating the complexity of my inner world, self and purpose - I am driven to help others do the same. 

I greatly desire to be part of the work to see individuals, groups and companies flourish, heal, grow, connect and relate in healthy ways - and lead full lives of wholeness, authenticity, creativity and purpose. 

I completed my ICF coach training along with many other facilitator and workshop trainings (list of accreditations below) and have been creating and running various workshops, trainings, communities, and meaningful experiences that facilitate transformation in individuals and groups. 

I'd love to learn and grow in this area together with people who are moving in the same direction. 

***AVAILABLE FOR WORK OPPORTUNITIES AS A FREELANCE TRAINER
And keen to explore partnerships with coaching/training/leadership companies or content/programme partners. (Esp in the areas of identity, personal development, emotional intelligence, communication, media, leadership, organizational transformation, creativity and innovation, corporate wellness.)

If you see a good fit or reason to connect, I'd love to hear from you.

My full Linkedin profile and career history is available at this name: Estelle Kiora Cheng.

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WORKSHOP TRAININGS/ACCREDITATIONS:

Design Your Life workshop led by Bill Burnett (Stanford), School of X: Design Thinking Programme under the Singapore Design Council, Facilitating Powerful Conversations by The Thought Collective, Accredited Authentic Business facilitator (Purpose-led transformation programmes for organizations), and Certified Lego Serious Play facilitator.

 

CAREER BACKGROUND & EXPERIENCES:

Corporate Trainer, Coach (ICF), Marketing Consultant & Podcast Host

Trainer, Coach & Marketing Consultant for various organizations · Jan 2018 - Present · 5 yrs 10 mos

Marketing Director & Chief Creative Catalyst

Zero Copycat Social · Apr 2013 - Oct 2023 · 5 yrs 8 mos Singapore

Zero Copycat Social is a creative engine with a mission to build CONTENT, CONVERSATIONS & COMMUNITY, to spark PURPOSE & CREATIVITY in the world.

Our services include: 
Creative strategy, content creation & development, social media marketing, lead generation and advertising, PR & influencer campaigns, brand building, coaching, workshops & virtual events.

WHAT CAN THE CAT DRAG IN? 
Zero Copycat Social works together with collaborators, brands, agencies, and freelancers to create original social media, content, influencer strategies and event experiences for your purr-fect campaign. 

SNAPSHOT OF PAST WORK INCLUDES
- A few past partners & clients: Starcom Group, FLY Entertainment, Heineken Singapore, Select Catering Group, Sheng Kee Hong Kong cafe Kuala Lumpur and more
- Content creation and marketing services for SMEs and MNCs across tech, FMCG, beauty, finance, retail F&B, wellness and lifestyle sectors 
- Fundraising, facilitating partnerships, developing printed communications, copywriting, development of visual & video content to increase brand authority and engagement with your preferred audiences
- Digital, social media, influencer, branding work, public relations & word-of-mouth campaigns
- Early mover in building an organic network of offline and online influencers/key opinion leaders regionally, since 2011
Curating, managing and activating influencers as part of marketing campaigns and events
- Building loyalty or VIP programmes for brands
- Co-creating lifestyle concepts and events

Our digital catwalk and links at zerocopycat.com | #ZeroCopycatSocial
Zero Copycat Pte Ltd

OTHER PAST POSITIONS: 

F&B Guest Relations Manager - LANTERN 
The Fullerton Hotel & The Fullerton Bay Hotel Nov 2011 - Sep 2012 · 11 mos

Business Development Consultant BMC Software Aug 2010 - Oct 2011 · 1 yr 3 mos

Advertising Sales Account Manager Singapore Press Holdings Apr 2008 - Aug 2010 · 2 yrs 5 mos

Advertising Sales Account Manager, Marketing Magazine

Lighthouse Independent Media Pte Ltd Mar 2007 - Apr 2008 · 1 yr 2 mos

Telesales Executive (Representing Telstra) UCMS Jan 2007 - Mar 2007 · 3 mos

Education

University of Melbourne
Bachelor of Arts - Double Major in Linguistics & Creative Writing 2003-2006