faith “fth” alexandra

Faith has a deep passion in giving people who need to be heard, a voice; especially in a world so convoluted. She believes in the power of storytelling—and uses it as a tool in branding and marketing for brands. Her course of study includes branding, digital marketing, visual communication, and she has experience in accounts servicing, social media strategy, and more. 

She is currently pursuing a bachelor degree in Social Sciences at Singapore Management University, and is planning to major in Psychology and Marketing.

Media Intern at GroupM - EssenceMediacom (May 2023 - August 2023)

• Developed media plans.
• Analyzed media performance and generated reports.
• Collaborated in brainstorming sessions to generate innovative campaign ideas.

Marketing Executive at Bleed eSports (February 2022 - July 2022)

• Oversaw the company's digital marketing strategies.
• Managed social media channels (Instagram & Twitter).
• Planned social media content.
• Organized eSports tournament events, including managing logistics, partnerships, and sponsors.
• Managed content creators under Bleed eSports Content Creators team.

Content Producer & Social Media Manager Intern at SHOUTSG (September 2020 - February 2021)

• Managed @shout.sg on Instagram.
• Produced creative campaigns for companies like Starbucks, Frasers, and Hiruscar, resulting in increased brand awareness.
• Spearheaded PR event for Cow Play Cow Moo.
• Produced original content for social media platforms.
   

Singapore Management University

Bachelors Degree in Social Science

2022 - Current

• Marketing Deputy for SMU People for Animal Welfare (PAW)