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Floria Low

Floria Low

E-commerce/ Digital Marketing

Marketing / Advertising / Public Relations

Singapore

Social

About Floria Low:

I am a qualified e-commerce and digital marketing specialist, with strong knowledge and experience working with e-marketplace platforms and brand-owned channels. 

Experience

Assistant Digital Manager (LANEIGE)

AMOREPACIFIC

 

March 2022 - Present

 

  • Lead overall growth plan for D2C site to drive brand awareness, engagement and loyalty which has seen over 2x GMV growth
  • Develop online campaigns on D2C and e-marketplace sites to ensure successful launch of 3 new product lines
  • Work with creative agencies to craft and optimise digital ads across all platforms
  • Develop email marketing initiatives through segmentation and targeting to drive brand awareness and sales
  • Analyse shopper behaviour data on website to optimise customer journey for customer acquisition
  • Collaborate with trade and logistics team to ensure best-in-class online execution
  • Spearhead omni-channel activations by collaborating with offline retail team to provide an integrated customer experience

Assistant Digital Marketing & E-commerce Manager

Jurlique

 

Sep 2020 - Feb 2022

 

  • Lead e-commerce team of 2 to build and increase e-commerce channel sales, achieving over 2.5x growth
  • Plan and execute all campaigns across e-marketplace retailers
  • Oversee development of e-marketing content to drive online traffic to brand store
  • Seek new sales channels to further build brand's online presence in Singapore
  • Manage ads across all digital channels to optimise ad spend ROI

Education

Bachelor of Business Management, Singapore Management University, 2014-2018

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