Harshita Vazerla

An energetic and result-oriented self-starter looking to leverage her skills and experience to kickstart a thriving product management career

SINGAPORE MANAGEMENT UNIVERSITY
Product Management Programme. [Score: 96.25% | 77/80] Dec’ 22 – Mar’ 23

Capstone Project: Compact Non-Invasive Blood Glucose Monitoring Device [Glucometer]
• Brainstormed a product opportunity and formulated a product portfolio strategy from a start-up’s point of view
• Conducted qualitative research with a type II diabetic patient keeping design thinking principles at the core of the project, to identify and address user needs and pain points
• Performed market gap analysis to pinpoint the deficiencies in the market and devised a product strategy to address them
• Narrowed down the key features and functions required to tackle the needs of the market; giving rise to the first prototype
• Explored lean and agile processes, with a focus on flexibility and adaptability to meet the fast-paced and dynamic market
• Arched out the brand positioning and examined pricing strategies that is most optimal; taking into consideration production cost, competitor analysis and market positioning
• Analysed product life cycle management to carve out momentum for short- and long-term product improvements while keeping innovation at core.
Skills
Technical: Asana, Jira, HootSuite, Sprout Social, Meltwater, Locowise, Mailchimp, Adobe InDesign, Canva
Non-Technical: Brand strategy, Social media marketing, Digital Marketing, Copywriting, Community management
 

Professional Experience
REPRISE DIGTAL
Social Content Executive Sep ’21 - Present
• Brainstormed and developed comprehensive social media strategies that align with the macro goals of the clients across tertiary education, government tech, skincare, law enforcement and e-commerce sectors
• Created and managed the content development cycle
• Identified gaps, provided monthly analysis and recommendations to strengthen engagement and branding
• Collaborated with cross-functional teams to ensure seamless execution of campaigns and projects
• Monitored and analysed emerging industry trends to deliver strategic solutions to drive long-term growth
Key Achievements
• Won two awards for "Best Use of Content - Silver" & "Best Use of Social Media - Bronze" at the Marketing-Interactive PR Awards 2022 for a notable government tech client.
 

THE SOS KITCHEN
Marketing Director Jul ’20 – Sep ‘21
• Led the growth of the company from its infancy to its Year 1 evaluation (over half a million dollars)
• Successfully designed and launched an e-commerce site which led to the average order value (AOV) being doubled
• Re-branded the business to cater to the target audience
• Developed creative assets and content; both short-form and long-form for website, social media and PR media
• Conceptualized digital marketing campaigns which led to a 50% increase in online engagement and doubled followers
• Co-ordinated external stakeholders and e-retail platforms to boost sales during festive and promotional periods
• Built, understood and expanded customer bases including means to communicate (Visuals, TOV)
Key Achievements
• Won the SME 500 award under the theme; Business Resilience amidst Covid-19

SINGAPORE MANAGEMENT UNIVERSITY
Product Management Programme [Score: 96.25% | 77/80] | Dec’ 22 – Mar’ 23

NOTTINGHAM TRENT UNIVERSITY
Bachelor of Arts (Hons) Fashion Marketing and Branding [First Class Hons] | 2019

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE
Diploma in Fashion Design and Marketing | 2016