Hwee Ser Koh

CRM/ Loyalty (Marketing) Professional with 8 years of relevant experience. Experienced in regional marketing (APAC) across countries including Singapore, Hong Kong, Guam, Saipan and Thailand. Capable of end-to-end marketing including developing marketing plan/campaign, campaign execution and post campaign analysis. Handled marketing analytics involving the study of consumer and market trends. Possesses a proven skillset in marketing and CRM as seen in the campaigns handled in ExxonMobil and Kognitiv Corporation (client: ExxonMobil).

Customer-centric and accomplished professional with extensive experience in marketing, communications management, digital media, customer loyalty programme. Well-versed in devising and executing robust strategies/policies to oversee marketing/business processes. Stellar track record of delivering high-quality services, surpassing client expectations, securing growth opportunities, and resolving complex issues. Profound expertise in preparing creative communications and marketing material as well as developing loyalty marketing plans. Excel at building and strengthening trusted relationships at all levels. Thrive in challenging and deadline-driven environments.

I've just completed my traineeship as a Digital Media Trainee and I have no intentions on advancing my career in digital marketing as it does not allow me to fully immerse myself in understanding the client's niche market and business model unlike when I was a Marketing Manager (CRM/ Loyalty). Personally, I enjoy studying the market in depth to generate creative and unique solutions that is most effective in the specific market. This is unlike in Digital marketing where the campaigns are generally involves social media marketing and SEO/SEM which I do not find the most fulfillment in performing. However, I do wish to apply the skills learnt in digital marketing to benefit my future role in Marketing (CRM/ Loyalty).