irma wang

• Regional medical affairs leadership with experience in setup, operation, management and delivery of medical affairs function in Diagnostics. 
• Medical affairs subject expert with proven experience in driving medical strategy and initiatives 
• Trusted scientific leader with sound knowledge about commercialization, product launch and lifecycle management with the ability to translated medical insights into commercial strategies, tactics and operational plans 
• Over 10 years of commercial experiences 
• Medical educational and practice background

2016 – present

Medical Scientific Affairs Lead/Roche Diagnostics Asia Pacific, Based in Singapore

(APAC region covers China, Japan, South Korea, Taiwan, Hong Kong, Vietnam, Indonesia, Philippines, Malaysia, Singapore, Thailand, Myanmar, India, Pakistan, Australia and New Zealand)

• Lead, coach, manage and develop the regional medical affairs team and develop medical affairs expertise in the region
• Provide the medical vision and direction and oversee the development of medical strategy and plan in various disease areas and ensure the alignment with regional disease strategy, commercial strategy and global medical strategy
• Provide oversight, guidance and support to the regional medical affairs team for the implementation of medical plan and initiatives. 
• Serve as a subject matter expert of medical affairs for strategy input and development, business planning, innovation projects, market access, patient access and cross disease area initiatives
• Develop and maintain the relationship with the top regional KOLs in all disease areas to obtain the medical and scientific insights to support medical and commercial initiatives
• Act as the key interface with cross-functional teams, affiliates and global team to represent the overall medical affairs function.

Achievements

• Established medical affairs function and team in the APAC region; led medical affairs team to collaborate with cross-functional teams to deliver results; and created recognition of medical affairs role as a valuable partner in the diagnostics organization. 
• Built and sustained the APAC MSA Community for continuous development of medical affairs role and expertise
• Shaped clinical practice for clinical adoption of the new diagnostics solutions through driving KOL engagement and advocacy, clinical guideline changes, expert consensus, medical society collaboration and medical education. Disease areas /products cover Companion Diagnostics (CDx) in oncology, tumor board, hepatocellular carcinoma, ovarian cancer, cervical cancer, heart failure, acute coronary syndrome, hepatitis and fertility

2011 –2015

Business Manager/Product Manager/Roche Diagnostics Asia Pacific, Based in Hong Kong

(Same region coverage as the Medical Scientific Affairs Lead role)

• Lead APAC product and business strategy development and drive product launch and commercialization of the diagnostic solutions 
• Drive clinical value marketing and execution to ensure commercial success for cardiac markers, sepsis markers, tumor markers and fertility assays
• Act as extended International business team role to bridge APAC and global and voice out APAC needs in global strategy development

Achievements

• Enabled the revenue of tumor marker in the APAC region as the key contributor to the global business
• Doubled the revenue of cardiac markers in 5 years
• Successfully launched AMH in IVF segment
• Shaped the clinical practice with adoption of high sensitivity troponin and NT-proBNP in the Emergency room and cardiology ward settings

2000 - 2011

Regional Marketing Manager/Regional Product Manager/Regional Product Specialist/Beckman Coulter, Based in Hong Kong

(Region covers Hong Kong, South Korea, Taiwan and Southeast Asia Countries)

• Develop product management and marketing plan and drive the launch and commercialization of the diagnostics solutions in the responsible region 
• Provide sales support for technical selling
• Provide application support to laboratory and clinical customers 

Achievements

• Ensured the launch success for automation, immunoassay and chemistry platforms and new assays
• Enabled the smooth transition to the company’s product by the application support
• Introduced novel diagnostic test eg troponin, Prostate Health Index (phi) to the market

1995 - 1997

Residential Doctor/The Second Affiliated Hospital of Tianjin Medical University, China

• Diagnose and treat patients in the internal medical department, specialized in hematology

Achievements: patient management and contribution to clinical research 

• mbbs (Bachelor of Medicine and Bachelor of Surgery): 1990-1995, The Tianjin Medical University, China
• Master of Medical Science: 1999 - 2000, The University of Hong Kong, Hong Kong
• Master of Marketing, 2004 – 2006, The Chinese University of Hong Kong, Hong Kong