Jamie Yin

Hi! I'm a results-driven Marketing Executive with an experience in running both online and offline marketing campaigns. My mission is to elevate brand visibility and engage with Key Opinion Leaders (KOLs) to drive growth and market share. 

Why You Should Consider Me:

Versatile Marketing Expertise: I have experience in crafting diverse marketing campaigns and strategies. My track record includes successful online and offline initiatives that have boosted brand awareness and driven customer engagement.

Self-Starter Mentality: I thrive on taking initiative. As a self-starter, I'm constantly seeking innovative ways to make an impact. My proactive approach ensures that I don't just meet expectations but consistently exceed them.

My Unique Blend of Skills:

Passion for E-commerce: E-commerce is more than just a job for me; it's a passion. My prior experience in running an e-commerce business has given me invaluable insights into the industry, enabling me to tailor marketing strategies effectively.

Digital Campaign Strategiser: As a current Marketing Executive, I'm well-versed in managing digital campaigns. I've honed my skills in utilizing various online channels to achieve  results, making data-driven decisions to maximise ROI.

Event Planning in Southeast Asia Region: With a track record of planning, coordinating and facilitating events in the Southeast Asian region, I possess the knowledge and skills necessary to plan and execute successful corporate events and shows. My understanding of local market nuances aid me in creating events that resonate with the diverse audiences within Southeast Asia.

Brand Building
• Build and maintain cohesive and consistent brand voice across all customer touch points in ASEAN

Website Content Management
• Monitor and optimise website content to improve SEO ranking for ASEAN region
• Create engaging content to improve visibility and brand awareness 

Social Media Marketing
• Work with digital marketing agencies to create and manage social media advertisements and campaigns to increase brand awareness
• Coordinate, review and optimise performance of social media campaigns across the ASEAN region

Content Creation
• Conceptualise and manage creation of marketing collaterals for the ASEAN region, such as brand videos and brochures
• Review and revise existing content to ensure Rheem’s unique selling point is effectively conveyed to customers

Offline Marketing:
• Coordinate and manage offline marketing initiatives, such as islandwide bus stop ad campaigns

Event Marketing:
• Plan, coordinate and execute events, such as quarterly training events, regional exhibitions and product launches 
• Liaise closely with regional teams and vendors to ensure smooth handling of offline events

Nanyang Technological University

Bachelor's Degree in Marketing | Singapore