Kieren Kong

I am a market researcher having done both quantitative and qualitative for large FMCG brands regionally and on a country level.

SKIM Analytical Pte. Ltd.

Senior Analyst                                                                                                                         June 2022 - Present

• Managed over €500,000 of quantitative consumer research projects on a day-to-day basis for global FMCG companies like Unilever (haircare, oral care and detergent), FrieslandCampina and L’Oreal, providing more targeted and actionable insights that improved the client’s sales results by over 20%
• Delivered over €250,000 of qualitative consumer research projects at both a regional and country level for Merz Aesthetic and Pandora, optimizing the client’s business strategy, communications and go-to-market strategy that increased sales by 20% and market penetration by 25%
• Reduced project costs by 20% by sourcing and negotiating with external suppliers already established in the market, also resulting in a 20% decrease in turnaround time
• Increased client retention rate by 50% by delivering powerpoint proposals that succinctly addresses the client’s business questions and strategy in the research brief, leading to a 40% increase in recurring revenue
• Conducted bi-annual training sessions on integrating ChatGPT and CoPilot into the company’s market analysis workflows, leading to a 20% increase in time savings and a 40% reduction in project costs

Singapore Management University (SMU)

Bachelors in Accountancy, 2nd Major in Accounting Data Analytics                                 Aug 2017 – June 2021                          

Graduated Cum Laude (With Distinction)

Deans List AY17/18

Delivered insights-based reports to local companies 'Mahachem', 'WeBarre', and 'Lim Kee Manufacturing Food Services'