Kristen Lim

As someone who thrives in fast-paced environments, I strive to find the balance between perfectionism and speed, constantly finding ways to adapt to the ever-changing situations at hand.

I am currently an undergraduate from Singapore Management University, pursuing a degree in Business Management and I plan on majoring in marketing and communications. I have a passion for fashion and automotive industries as well as the luxury market.
 

Currently, I'm interning at Rolls-Royce Motor Cars as a Regional Corporate Communications Intern. I've been overseeing activities across the APAC region for the past year and I've led regional campaigns in 11 markets (Australia, New Zealand, India, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Japan and Korea), including that of Phantom Series II and the first all-electric Rolls-Royce, Spectre. I've also had the chance to plan and execute high profile regional events with global executive directors, including our CEO and Global Sales Director. Some of my other projects involve coordination with the global team based in Goodwood, including the Global Press Drive for the Phantom Series II (Phantom Rendezvous) for 12 leading luxury media representing the APAC region. On a regional basis, I've planned and provided on-site support for regional activations, such as Bespoke Voyage in Tokyo, where Phantom Series II was launched for the first time in Japan and APAC region. I work closely with dealer partners in Singapore, Indonesia, Australia, Korea, and Japan to carry out various activations, like Black Badge Ghost launches, media drives and photoshoots. My other tasks also include liaising with PR agencies in the region, including PRAP (Japan), Wellcom (Korea) and DEC PR (Australia), to coordinate media lists and press release distributions. My daily tasks include compiling weekly and monthly media monitoring reports for board meeting as well as connecting with regional media and handled media queries.

Previously, I worked with Eurokars Group, under Porsche, where I provided support to the marketing team and undertook daily administrative tasks in a fast-paced environment to ensure the functionality and coordination of the department’s activities.

I'm an undergraduate at Singapore Management University, in my second year of studies and I plan on majoring in Marketing/Communications.