Liane Seow

I worked in public relations for close to four years, with my most recent position as a Senior Associate in Tate Anzur. During my time in PR, I worked with a range of clients such as Google Singapore, National Museum of Singapore, LEGO Singapore,  Changi Airport Group, Singapore Biennale 2022 and more, assisting my clients in comms strategy, media and influencer planning, and leading various projects. I was also successful in driving new business across my time in PR, where we successfully pitched for clients such as National Gallery Singapore, KidSTART and Arts House Limited. At the start of 2023, I decided to focus on writing instead and am actively looking for full-time or freelance positions in media publications in Singapore. I fell in love with writing from my time in PR, which allowed me to interact and interview different profiles to best ascertain stories to work with media on. I've also written commentaries and op-eds for my clients and would like to move more into this focus area. 

Tate Anzur - April 2021 - November 2022

Senior Associate
— PR lead for various client campaigns, including Google’s Huat Pals 2022, National Museum of Singapore’s Dislocations: Memory and Meaning of the Fall of Singapore, 1942, and Singapore Biennale 2022
— Oversaw online, physical and hybrid media and influencer events, which included event planning, coordination of programmes and media/influencer relations
— Led comms planning for clients across big tech, arts and culture, and offered strategic counsel in developing PR campaigns and activations
— Conducted interviews with potential profiles and research for clients to ascertain stories and news angles suitable for media
— Ideated, wrote and edited commentaries and op-eds for clients including Google and KidSTART
— Led new business efforts in PR that the agency won, such as Arts House Limited
 

W Communications - November 2020 - March 2021

Senior Account Executive
— Oversaw daily account activities and operations across various accounts, with clients including Fairmont Hotel, ASICS, Marks and Spencer and Artworks
— Offered strategic counsel to clients and developing PR-related ideas and activations accordingly
— Organised client events from start to finish, including liaising with vendors, briefing relevant third parties and communicating with various stakeholders

Ogilvy Singapore - May 2019 - NOVEMBER 2020

Associate, Public Relations & Influence, Social
— Crafted press materials (i.e. media releases, media alerts and communications plans)
— Managed client relations on a daily basis, which includes strategy implementation, PR activations and events planning  
— Managed media & influencer relations on a daily basis, including proactive story pitching, media outreach and facilitating media requests
— Assisted with organising media previews and launches for client projects. Tasks include the development of press kits, assuming the role of media liaison and providing on-site support at events, which include Singapore Writers Festival, Patron of the Arts and Arts in Your Neighbourhood
— Hub and Spoke Experience - managing overseas teams/markets by conducting briefs and organising timelines for projects
— Submitted analytical reports to clients that examine coverage obtained and strategies to implement in publicity moving forward
— Supported new business plans with research analysis, communications strategies and creative PR activation ideas

Goldsmiths, University of London, 2017-2018

Masters in Promotional Media: Advertising, Public Relations and Marketing
Goldsmiths International Postgraduate Taught Scholar

LASALLE College of the Arts, 2013-2016

BA First Class Honours Degree in Arts Management
LASALLE Scholarship — AY 2014/2015