Liu He

An energetic, seasoned and motivational professional in business development, operation, and corporate execution with my subject matter expertise and 25+years' experience in electrical engineering, digitization, process automation, instrumentation systems and rotating equipment from O&G, chemical, life science, semiconductor, and other industries.

I have secured the projects of chemical supply line ($5 million) for contact lens production line and executed control system project ($10 million) for boiler package at Malaysian plant of world biggest chemical company. 

Possess mindset of incorporating sustainability, integrating digitization and industry 4.0 for corporate strategy. Curios and eager to learn and explore new technologies to keep abreast of the trend (data analytics, machine learning, AI, AR/VR, robotics ,...).

In my years of tenure in leading MNC ‘s regional and country matrix organizations, I performed effective
goal setting & execution, team building, formulation & implementation of business processes, digitization
of the industry served, and human capital strategies.
 

Process Automation Solutions Pte Ltd
Director | Jun 15 – Mar 22

Business Development

• Developed the sales & marketing strategy of automation & digitization business e.g. IoT, MES, BI, robotic, RFID
• Conducted regular visit to the end users, OEMs, EPCs in in chemical, pharmaceutical, FMCG industries to better understand customer’s needs and to maintain the long-term working relationship
• Coordinated and conducted presentations to customers such as BD Medical, Bayer, Evonik, Takeda, to introduce products and promote Industry4.0 
• Coordinated with global team to pursue global CAPEX project in Malaysia, Indonesia, China
• Promoted the company and register as preferred automation vendor at the end users, OEMs, EPCs, government agencies
• Conducted market competition analysis and provide update & forecasting through SalesForce to help determine the business plan and strategy

Marketing

• Consolidated product and marketing information and distributed the marketing material to outreach to potential customers 
• Participated in regional conferences, exhibition e.g., MES2015 in Suntec City, Singapore
• Made the regular contribution to internal magazine to share the best practice and update the current status of local office
• Localized the content created by marketing department in HQ for online marketing (e.g., LinkedIn) 

Project Management

• Reviewed the project status weekly regarding the milestone, delivery schedule, payment schedule 
• Managed the project resource with the project managers

KSB Singapore (Asia Pacific) Pte Ltd
Regional Business Development Manager - APAC | Mar 13 – Mar 15

• Developed the sales & marketing strategy of automation & drives business for APAC
• Created the country specific business plan (customer visit plan, manpower planning, organization setup) with country MD, BU senior managers
• Provided mentorship and coaching to regional sales & service team for automation product portfolio
• Conducted sales & marketing activity in regional conference, exhibition
• Took over as country manager for Sri Lanka & Cambodia with P&L responsibility
• Managed, developed & supported the channel partners and distributors
• Conducted joint customer-visit to end customers, dealer and channel partners

Siemens Pte Ltd
Regional Manager | Sep 97 – Mar 13

• Managed and developed strategic corporate accounts in O&G and cement industry
• Oversaw the regional sales for Philippines, Vietnam, Malaysia, Korea
• Led and trained EPC team to build strong relationship with major EPCs 
• Initiated the frame agreement with key corporate accounts for strategic business development
• Provided mentorship and coaching to regional customer service team through sales & technical workshop
• Built up regional service hub of MV drive to service ASEAN and Mid-East
• Conducted market analysis and promotion through seminar, conference, workshop and roadshow
• Developed financial forecasts, established service pricing, track financial performance, and initiated change to ensure profitability
• Provided pre/after-sales service to internal & external customers
• Led, recruited, and coached customer service team to expand the service portfolio e.g., spare parts, retrofitting, annual maintenance, repair and onsite services in ASEAN
• Supervised engineering design and provided system consultancy

Handled various sales activities, proposal review, and contract negotiation

• Master of Business Administration - International Management                                     2004

The Australian National University

• Master of Science - Computer Engineering                                                                           2001

National University of Singapore

• Bachelor of Science - Electrical Engineering                                                                          1993

Tong Ji University, Shanghai