Madeline Goh

I am writing to inquire about any job opportunities at your company that may match my skills and experience. 

I have over 8 years of experience real estate marketing, sales and development, I am equipped with excellent knowledge of real estate market trends and competitive landscape with proven track record of executing successful marketing campaigns and driving sales growth

I have attached my resume for your review, which highlights my experience in real estate project marketing and I am excited about the possibility of contributing my skills to your company.

Thank you for considering my application. I look forward to hearing from you soon.

Experience

ASSISTANT MANAGER, MARKETING | HONG LEONG HOLDINGS LIMITED | APR 2018 TO PRESENT
• Developed and implemented successful marketing strategies for several high-profile real estate development.
• Collaborated with branding agencies to create brand identities and marketing materials for projects.
• Managed advertising campaigns, including digital and print ads, outdoor advertising, and social media.
• Developed marketing plans for several real estate development projects, including market research, competitive analysis, and messaging strategies.
• Conducted post-campaign analysis to measure the effectiveness of marketing efforts and adjust strategies as necessary.
• Worked closely with the sales team to develop effective messaging and materials that resonated with target audiences and drove sales.
• Worked with third-party vendors, including photographers, videographers, and graphic designers, to ensure high-quality marketing materials
• Oversaw the development of marketing collateral, including brochures, advertisements, and websites, ensuring they were aligned with brand guidelines and effectively communicated project features and benefits.
• Managed project budgets and timelines, ensuring marketing activities were executed on time and within budget.
• Collaborated with cross-functional teams, including sales and project department to ensure marketing activities supported overall project objectives.
• Conducted regular performance analysis to evaluate the effectiveness of marketing activities and make data-driven decisions to improve future campaigns.

SENIOR MARKETING EXECUTIVE | CBRE PTE LTD | FEB 2013 – MAR 2018
• Develop and execute marketing plans for various properties, including social media campaigns, digital advertising, email marketing, and other promotional activities.
• Analyse market trends and data to develop effective pricing strategies that maximize sales and meet client goals.
• Conduct market research and competitor analysis to ensure marketing activities are effective and competitive in the market.
• Build and maintain relationships with clients, property developers, and industry professionals to generate new business opportunities.
• Provide exceptional customer service by responding promptly to inquiries, managing client expectations, and effectively communicating throughout the sales process.
PROJECT IN-CHARGE, MARKETING | C&H REALTY PTE LTD | OCT 2011 – FEB 2013
• Managed marketing campaigns for various real estate projects, including residential, commercial, and mixed-use projects.
• Conducted market research and analysis to identify opportunities and risks for each project.
• Developed and executed marketing plans, ensuring projects were effectively promoted to target audiences.
• Built and maintained relationships with clients, industry professionals, and stakeholders to ensure successful project launch.
• Conducted project reviews and analysis to identify areas for improvement and ensure best practices were implemented.

REAL ESTATE ASSOCIATE (INDUSTRIAL / COMMERCIAL) | SLP INTERNATIONAL PTE LTD | OCT 2009– SEP 2011
• Identifying potential clients and investors interested in buying or leasing commercial properties.
• Developing marketing strategies to attract buyers and investors.
• Assessing property features, such as location, size, and condition, to determine their appeal to potential buyers or investors.
• Reviewing zoning and other regulations that may impact the value of the property.
• Negotiating sales and leasing contracts with clients and investors.

Education

BACHELOR OF SCIENCE IN BUSINESS
UNIVERSITY OF LONDON (EXTERNAL PROGRAMME) SINGAPORE INSTITUTE
OF MANAGEMENT
2005 – 2008

DIPLOMA IN MULTIMEDIA AND INFOCOMM
NANYANG POLYTECHNICS
2002 – 2005

GCE ‘O’ LEVEL
NORTHLAND SECONDARY SCHOOL
1997 - 2001