mas naina

Currently Head of Merchandising for a large retailer.  
5 years experience in Merchandising, 3 years experience in Logistics & Supply Chain and 19 years overall experience in retail management

H&M Head of Merchandising South East Asia H&M Singapore, Malaysia, Vietnam 2022- Current

• Drive selling across Singapore, Malaysia and Vietnam
• Optimise stock across the markets to create a relevant and profitable offer
• Set and execute strategy in collaboration with stakeholders to create the best customer offer

H&M Global Merchandise Manager H&M Home Sweden 2021-2022

• Drive selling across the H&M Home across global several markets
• Set and shape strategy in collaboration with Assortment
• Expansion  / market entry

H&M Merchandise Manager H&M UK/IE 2018-2021                                          

• Drive selling (selling above country average, reductions below country average)
• Country Superuser for Merchandising systems
• Implement transition from old replenishment warehouse to new omni warehouse from merchandising perspective. Working cross functionally to determine what stock to move & when without compromising selling. Managing a smooth transition to the company’s first omni warehouse from beginning to end with minimal impact to customer experience – in one of the smoothest warehouse rollouts we have ever had

H&M Business Expert COS UK/IE & Brands Europe 2017-2018                         

• Responsible for implementation of SAP Logistics projects & systems Europe

H&M Logistics Systems Superuser  H&M UK/IE Logistics 2016-2017

• Responsible for implementation & execution of SAP Logistics projects & systems UK

H&M Staff Planning Superuser Controlling & staff scheduling, support, maintenance & rollout 2015-2016

H&M Store Management Roles 2009-2015                                                                                  

PREVIOUS WORK EXPERIENCE

Events Organiser 2007-2009                                                                                                                          

Assistant Parliamentary Secretary 2003-2004

Photo Lab Developer 2001-2003, 2004-2007

EXTRA CURRICULAR

• Trustee of Europe’s biggest LGBT+ Muslim charity Imaan
• Former chef & still a foodie
• Member of Museums Association & Historic Royal Places

Languages: English and Tamil (fluent)

Technical Skills: SAP EWM, SAP SMT, SAP SIM, Microsoft Office including Excel, Word, PowerPoint

Interests: Cooking, avid tea drinker, board games, pub quizzes, travelling across South East Asia