Mathew Higgs

I am an experienced experimentation, eCommerce, marketing practitioner. My specialty is building programs and processes required to start and scale A/B testing and implement eCommerce best practices that drive business growth.

Summary

I am an experienced experimentation, eCommerce, marketing practitioner. My specialty is building programs and processes required to start and scale A/B testing and implement eCommerce best practices that drive business growth.

I combine industry experience in online experimentation, web development and eCommerce marketing, with an academic background in Multimedia, web page and information resource design. For over ten years, I have been involved in eCommerce programs and projects, responsible for managing online store experiences, delivering new features, functionalities, merchandising, driving sales campaigns, and A/B Testing.

Leading the global expansion of the experimentation program at HP Inc for Asia and Europe, widely acknowledged lead in evangelising and delivering a global program, by providing analysis and data to provide and support data led decision making.

I have presented at numerous conferences discussing the importance of experimentation and the value of promoting a culture of experimentation, evangelising an experimentation program, and supporting business decisions and goals based on data.

Currently I am employed as Program Experimentation Lead for HP Inc. I am also available as a freelance consultant to help businesses grow their online stores, experimentation culture and scale an experimentation program.

Experience

Experimentation Program Lead

HP
Apr 2018 - Present (5 years 4 months) Experimentation Program Lead Asia-Pacific and Japan

Responsible for HP’s Global Experimentation Asia Program

Highlights include:
• Delivered over $20 million in directly attributed revenue
• Performed over 1,000 experimentation campaigns
• Set standards and processes for Experimentation Program
• Partner with UX, Marketing, Store and Product teams globally
• Produce, analyse & articulate test reports
• Lead testing council with Senior Management
• Evangelise Experimentation to the global organisation
• Establish experimentation progress metrics and monitor the performance • Manage experimentation analytics and report updates
• Manage global training and webinars for the program

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• Manage day-to-day relationships with testing program and road map
• Conduct market research (RFI) prior to RFQ/RFP
• Work with Global Procurement team to ensure governance and compliance for all vendors • Work with Cyber Security team to ensure security compliances are met
• Led successful RFQ's/RFP's for On-site search, Experimentation & Personalisation

Merchandise Manager

HP
Apr 2015 - Apr 2018 (3 years 1 month) Online Merchandise Lead

Responsible for HP Australia’s online ecommerce platforms

Highlighted Efforts:
• Grew the online business Year on Year by +100%
• Created and managed multiple online ecommerce platforms
• Developed & Managed Marketing calendar
• Developed, managed & created online promotions in-line with local marketing & retail partners • Developed and managed the online user experience
• Provided recommendations on best practices
• Analysed reports and suggested areas of improvement
• Managed and signed off on online creative content
• Tested and signed off on all development updates
• Managed and tested site performance
• Managed and Collaborated with UX and Content leads

Optimisation Consultant

The Good Guys
Jun 2014 - May 2015 (1 year) Online Store

Managed a complex website optimisation project

Highlighted Efforts:
• Optimised user journey across the online store
• Managed and implemented a new on-site search
• Implemented a cross sell up sell enhancement
• Managed and implemented Optimizely A/B testing
• Performed SEO optimisation to improve website visibility
• Redesigned and implemented the trigger response EDMs
• Managed mobile first design enhancements and recommendations

Consulting Specialist

Self-Employed Contractor
Aug 2010 - Jun 2014 (3 years 11 months)
Web Developer, Consulting specialist
Provided a wide range of digital services to suit project & client requirements

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Clients included: MYER, County Court Victoria, Courts Victoria

Highlighted Efforts:
• Project Management, Web Development
• Online Marketing, Merchandising
• SEO Optimisation, Mobile implementation & Optimisation
• Business reports, Analysts reports and Solutions
• UAT testing and Implementation of W3C Web Content Accessibility Guidelines

Web Developer / Team Lead

Localsearch
Jan 2012 - Aug 2013 (1 year 8 months) Online Services

Headed up the creation of the online digital services department

Highlighted Efforts:
• Implemented a digital first department, outlining processes & requirements
• Developed and managed the team on website builds and guidelines
• Managed All major projects, delivering on final products by defining scope boundaries
• Trained and lead new personnel, produced on-the-job training manuals outlined best practices

Web Developer & Marketing Assistant

GameStop Canada
Oct 2009 - Dec 2011 (2 years 3 months) Online Store

Responsible for EB Games Australia Ecommerce Marketing & Development

Highlighted Efforts:
• Contributed and Pioneered the creation of the first eCommerce Platform
• Delivered over $550k in incremental revenue for the AU online store in its first year
• Managed online promotions and developments for AU & NZ
• Delivered analysis reports on website performance updates & insights
• Pioneered the development an online fundraising website for charity, delivered over $475k
• Managed online subscriptions database
• Pioneered the social media platform successfully launching social media Partner Programmes

Retail Sales & Management

Various Companies
Jan 1996 - Jan 2008 (12 years 1 month) • Freedom Furniture (AU)
• Footlocker (AU)
• Roger David (AU)
• Virgin Megastores (UK)
• Allders (UK)
• Thomas Cook (UK)

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• Hamleys Toy Store (UK) • Strathfiled (AU)
• Harris Scarfe (AU)

Education
Griffith University

Bachelor of Multimedia, Web/Multimedia Management and Webmaster

QUT (Queensland University of Technology)

Bachelor of Creative Industries, Radio, Television, and Digital Communication

Licenses & Certifications Explorer - HP

Optimizely Certified - Optimizely
BrightEdge Certified Professional - BrightEdge

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Fundamentals - Contentsquare if29sa2y5v9y

Skills

Program Management • E-commerce Analytical Skills • Web Analytics •

Experience

• Analytical Skills • Project Management • Consulting • Business Process Improvement • Online Marketing • User