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I do have a University degree in Journalism & Media, a Master’s degree in Fashion Marketing and Brand Communications and went to the German School in Madrid. I do speak four languages, plus a bit of Mandarin. Spanish and German are my native ones, plus a proficient level in English and French. I have been studying and working in all these four languages and do have several certificates for courses and official exams.
I am very social, communicative, team-focused, multitasking, organized, educated, easy to work with and highly motivated. I feel passionate about communications, journalism, brands, fashion, social media, the digital world, press, marketing, and editorial. I am also interested in travel, lifestyle, beauty, sports, dancing, animals, art, painting, gardening, and decoration.
I have recently finished my course as a Yoga teacher and have been a rhythmic gymnast and dancer in the past. I do have an International background working for start-ups, fashion companies, digital companies and at a digital agency. I have been working in London, Madrid, Beijing and I am currently living in Singapore where I have been working in digital marketing and e-commerce.
2020 Yoga Teacher Training by Yoga & Ayurveda Center USA (Yoga Alliance Registered)
2014 MA Marketing and Communications for Fashion & Luxury Brands - ELLE Education (Grade: 7, 3/10)
2012 BA Hons Journalism and Media - Universidad Complutense Madrid & Université de Nice Sophia Antipolis
2007 Deutsche Schule Madrid & Schulhaus Spitz Gymnasium Kloten, Zürich
Spanish and German: bilingual (C2)
English: proficient (C1) - CAE, C1 CSIM certificates
French: proficient (C1) - C1 CSIM, B2 TCF certificates
Chinese: basic (A2) – HSK II Confucius Institute
May 2021: Marketing Executive - Spanish Association of Singapore
May-June 2021: Marketing and E-commerce Executive - All Sense (Oo La Lab & nena)
Feb-May 2021: Senior Digital Marketing Executive – Pazzion
London, United Kingdom
Jun 2019 – Nov 2020: Investis Digital - Digital Communications Manager
•Primary communication for clients in Europe, in the UK and USA in four languages.
•Working with clients, projects with my own team/office and remote/globally (USA and India).
•Manage live events and high-profile financial results days from beginning to end.
•Digital projects: content, design changes, press releases and newsletters.
•Website management: tools, feeds, apps, social, plus monitoring and testing.
•Web reports for clients (Google Analytics, Google Ads & AdWords).
•Client training for our website platforms (Sitecore and Drupal).
Mar 2018 – May 2019: White Stuff – E-commerce & Digital Marketing Coordinator
• Briefings to update the German website (collections + promos) and quality check.
• Visual Merchandising of the German website (Attraqt).
• Newsletters, social media, lookbooks, review copies, and content translation.
• Product upload, descriptions, and category creation (Intershop).
• Web, customer and competitor reports analysing traffic (Google Analytics).
Feb 2017 – Feb 2018: Hudson Shoes – Wholesale Account Manager
• Wholesale and Account Management for all European accounts.
• Meetings with agencies and clients for pre-sale and after-sale.
• Reports, marketing tasks and shipping (NuOrder).
• Client payment plans and online retail service (Magento).
Feb 2016 – Feb 2017 The Net-a-Porter Group – Customer Care and Sales Consultant
•DACH & UK market specialist: customer care, personalized newsletters, online fraud, online sales & style advice for customers (Salesforce and Xtracker). •Social media client comms & VOC emails. •PORTER Magazine subscriptions and concierge service. •Jimmy Choo Online inquiries and direct sales.
Jun 2014 – Jun 2015 We are Knitters - Brand Communication and Customer Relationships Executive
•Content creator and translations: website, blog, newsletters and knitting kits (WordPress).
•Customer care management in four languages (email, phone and social media).
•E-commerce: product upload, order management, SEO and SEM (Magento).
•Marketing collaborations, press releases, and social media management.
Sept 2013 – May 2014: A Boat Time –Junior Digital Marketing Executive
•Editorial writing for the website and blog (WordPress and HTML).
•Press releases, Social Media and Email Marketing (Mailchimp, Zoho and Photoshop).
•Web reports and analysing traffic + SEO/SEM (Google Analytics, Google Ads & AdWords).
•Translations in three languages for white label projects.
Sept 2011 – Feb 2012: Conde Nast, Smoda - Magazine Assistant
•Sourcing on behalf of the stylist: coordinating shopping requests for magazine productions.
•Correcting manuscripts for previous editions using InDesign.
•PA and press office tasks.
July 2012 – July 2013: Scout Consulting Group – Press Public Relations Manager
• Editorial writing for “Living in Beijing” blog, website and translations (WordPress, SEO, SEM).
• Media and PR coverage, press office and development of PR strategies.
Temporary Roles & Collaborations
06-12/2015 Sales and Product Specialist - Tiffany & Co. (Headoffice London)
2007-2015 Language Teacher - private classes and language centres (Madrid)
2010-2015 Hostess and Tour Guide - Real Madrid CF (Madrid)
07-08/2013 Volunteer Programs Bali - English tutoring in Indonesia
2012 Jose Acosta - Collaborations as backstage manager and editor (Beijing)
2012-2014 Catering ATP Tennis and Champions League - Do&Co
2012-2014 Receptionist - Receptel Group (Madrid)
07-08/2011 Sales assistant - Furla (London)
2007-2010 Conference Hostess and Promotions (Madrid)